Cars.com and Yahoo split? Someone please explain

[AWW_Spencerport]

I saw a post from a couple of months ago stating that Yahoo and Cars.com was coming to an end. Has that happened yet? If so, when? If it has, when did it happen?

We haven't heard ANYTHING from our rep...

 

[jimbell]

I saw a post from a couple of months ago stating that Yahoo and Cars.com was coming to an end. Has that happened yet? If so, when? If it has, when did it happen?

We haven't heard ANYTHING from our rep...

I believe it has. The reason is that TrueCar signed a deal with Yahoo and was supposed to start the 1st of the year.

 

[AWW_Spencerport]

Well that might explain why our leads have been crushed.

 

[Jerry Thibeau]

I believe it has. The reason is that TrueCar signed a deal with Yahoo and was supposed to start the 1st of the year.

That is a fact. And from what I am hearing True Cars traffic is way down.

 

[AWW_Spencerport]

That is a fact. And from what I am hearing True Cars traffic is way down.

I dont know whether it is losing Yahoo, or what, but Cars.com has dropped off DRASTICALLY for us and everyone around us. At least here on West Ridge Rd in Rochester.

We went from getting 20-25 leads a month from Cars.com to getting MAYBE getting 5 leads a month. And we haven't SOLD a vehicle from one of the leads since February.

At what point do we dump Cars.com and use the $800/month we spend on them, and put it towards PPC. For every $300 we spend on Google PPC, we net around 500 visits to our website and approximately 20 leads.

 

[joe.pistell]

That is a fact. And from what I am hearing True Cars traffic is way down.

heh heh

 

[jimbell]

heh heh
View attachment 1021

That's a pretty stout decrease in traffic for TC. Maybe because of all of the uproar that took place the end of last year and the States' Attorney Generals stepping in on the advertising practices.

 

[Jerry Thibeau]

That spike came when they were advertising heavily on TV. The ad machine got toned down and now they are paying the price. That venture capital money must be evaporating quickly. If I were True Car, I'd be questioning that $50 million a year being spent with Yahoo. $50 million basically got them a downhill ski ride, what a joke! They would have been better off with their TV ads.

 

[ddavis]

That spike came when they were advertising heavily on TV. The ad machine got toned down and now they are paying the price. That venture capital money must be evaporating quickly. If I were True Car, I'd be questioning that $50 million a year being spent with Yahoo. $50 million basically got them a downhill ski ride, what a joke! They would have been better off with their TV ads.

Jerry, Try to control your disappointment.

 

[joe.pistell]

USnews spent $48 million less per year and had 300% more traffic via SEO! At $2mill a year, USnews STILL had enough cash around to party like it's 1999.

Best Car, Truck and SUV rankings and reviews from U.S. News vs TrueCar.com