Wow, Teddy, that was one of the best plugs I've seen in a long time- It looked like you really cared....
Unfortunately, I never actually said that cultivation was bad for the consumer so you tipped your hand that you were here to speak and not have a discussion, a typical sign of a shill.
I actually agree that sending the consumer as many cars as possible is advantageous for anyone car shopping, the only problem is that the consumer isn't the one cutting the ever-increasing check each month.
What I was shooting to highlight is that the system is so aggressively cultivating other vehicles that it's taking away the advantage the dealership is paying to have- The coveted "1st contact". I got the right car, I took great pictures, I wrote a better description, and I got the phone call. How did CarGurus reward me? They quickly sent an email/link that essentially said, "Well what about these?".
I'm not saying don't help someone find a car, but my test was to go on, go straight to the dealer, make contact, then sign off. Where in that interaction was the intent that might suggest to CarGurus that I needed help, or that I even remotely had any interest in any other dealer?
You want to cultivate, have at it! But if dealers paying hundreds and thousands of dollars, you should at least have a system that shows some respect. Not clickbait used to pad stats that you later take with you to the dealership when you tell them their bill is going up.