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TAKE POLL Cars.com VS AutoTrader VS CarGurus

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Jeff Kershner, Jan 31, 2017.

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  1. TeddyJTurner

    TeddyJTurner
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    Getting Refreshed

    First Name:
    Teddy
    Dealer or Company Name:
    Sinclair
    Joined:
    Aug 6, 2018
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    Agreed here autohitch ^^^^^^. It's not surprise CG was started by guys who created...TripAdvisor...they do a good job of cultivating what shoppers wantl
     
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  3. autohitch

    autohitch
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    Noob

    First Name:
    Steve
    Twitter Handle:
    @autohitchme
    Joined:
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    Location:
    Fort Lauderdale, Florida
    Wow, Teddy, that was one of the best plugs I've seen in a long time- It looked like you really cared....

    Unfortunately, I never actually said that cultivation was bad for the consumer so you tipped your hand that you were here to speak and not have a discussion, a typical sign of a shill.

    I actually agree that sending the consumer as many cars as possible is advantageous for anyone car shopping, the only problem is that the consumer isn't the one cutting the ever-increasing check each month.

    What I was shooting to highlight is that the system is so aggressively cultivating other vehicles that it's taking away the advantage the dealership is paying to have- The coveted "1st contact". I got the right car, I took great pictures, I wrote a better description, and I got the phone call. How did CarGurus reward me? They quickly sent an email/link that essentially said, "Well what about these?".

    I'm not saying don't help someone find a car, but my test was to go on, go straight to the dealer, make contact, then sign off. Where in that interaction was the intent that might suggest to CarGurus that I needed help, or that I even remotely had any interest in any other dealer?

    You want to cultivate, have at it! But if dealers paying hundreds and thousands of dollars, you should at least have a system that shows some respect. Not clickbait used to pad stats that you later take with you to the dealership when you tell them their bill is going up.
     
  4. Alexander Lau

    Alexander Lau
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    Sr. Refresher

    First Name:
    Alex
    Joined:
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    Location:
    Mars, PA
    I'm being chased / followed by https://carsavvy.com. Looks heavily like a link farm. I don't get it...!?
     
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    #53 Alexander Lau, Dec 29, 2018
    Last edited: Dec 29, 2018

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