Wow, Teddy, that was one of the best plugs I've seen in a long time- It looked like you really cared....
Unfortunately, I never actually said that cultivation was bad for the consumer so you tipped your hand that you were here to speak and not have a discussion, a typical sign of a shill.
I actually agree that sending the consumer as many cars as possible is advantageous for anyone car shopping, the only problem is that the consumer isn't the one cutting the ever-increasing check each month.
What I was shooting to highlight is that the system is so aggressively cultivating other vehicles that it's taking away the advantage the dealership is paying to have- The coveted "1st contact". I got the right car, I took great pictures, I wrote a better description, and I got the phone call. How did CarGurus reward me? They quickly sent an email/link that essentially said, "Well what about these?".
I'm not saying don't help someone find a car, but my test was to go on, go straight to the dealer, make contact, then sign off. Where in that interaction was the intent that might suggest to CarGurus that I needed help, or that I even remotely had any interest in any other dealer?
You want to cultivate, have at it! But if dealers paying hundreds and thousands of dollars, you should at least have a system that shows some respect. Not clickbait used to pad stats that you later take with you to the dealership when you tell them their bill is going up.
I hate CG. It puts a dealer in a very disadvantage position. It shows how long your car is listed. Buyer sees that the car has been in dealership for 3 months the negotiate to the bone. Another point is Not sure where CG gets their valuation, but its impossible to sell a quality used car and make a living. Example Look for a used 2000-2005 Tacoma.
Finally, their reduclous advertising cost. They will sign up and will double their price in no time. I used CG for a year. I wont even use them if they offer me free. Instead, I use Facebook market place, auto trader and KBB, cars.com. the combine cost of al these 3 outlet, is still cheaper than CG. My advise stay away from CG.
Cargurus simply due to lead volume. All 3 close in the single digits for us so we dropped AT and Cars to pay for the CG yearly vig increase. CG is the only one I see running national advertisements. Cars and AT like to say they get as much traffic but I don't believe it. Plus, I am convinced that a used car shopper that is on AT or Cars is going to touch CG as well. So I don't think you are missing any eyeballs by being on CG and not the others.