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Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Jeff Kershner, Jan 31, 2017.
He Lives!! :-)
Do you have any insight on Todd leaving the third party vendors? Did he miss a beat? I can't remember if it was during your tenure or after...
Wait, how are they different??
Todd left Cars.com after I left. Last I heard, he's back on.
Demographics and location play a huge part in this question. Our dealerships are in a rural area and Cars.com is king. If you drive 100 miles from us in any direction its Autotrader. Edmunds in the Northeast US I heard is huge. Cargurus hasn't made a marketing push in our area.
Bingo! I've been saying that for years. I am probably overstating the obvious though... LOL!
No mention of Ebay in this discussion? As a low volume seller I can't use Auto Trader or CG. At least on Ebay you can still buy individual listings. A little pricey on a per car basis but I seem to do pretty good there.
If you're doing well on Ebay, there's a better way to do it. Little pricier, but you can list 80 cars per month for auction and actually be delivered full contact information on all bidders as leads. That way, even if you aren't transacting through Ebay, you end up with a solid lead count you can engage to sell it offline.
Hi Blake- so curious what was the outcome in visiting all three sights? What was the deciding factor on the car you chose? Did you see it on all three sights? Which sight do you feel help you make the most informed decision?