I don't like this question @Jeff Kershner. They are three very different platforms that bring different value at different times in the buying process. @Ed Brooks will tell ya!
Great advice from Andy above. It's all advertising. It needs to be managed appropriately and maximized as Andy also eluded to above.
Bingo! I've been saying that for years. I am probably overstating the obvious though... LOL!Demographics and location play a huge part in this question. Our dealerships are in a rural area and Cars.com is king. If you drive 100 miles from us in any direction its Autotrader. Edmunds in the Northeast US I heard is huge. Cargurus hasn't made a marketing push in our area.
I’m going to resurrect my boy Jeff’s thread…
In the last couple years Car Gurus has definitely taken over the number one spot. For years I’ve questioned whether we really need to be on all the third party sites.
For example a couple months ago I bought my wife a car and visited Car Gurus, Cars.com, Autotrader, eBay, and a few other sites. Did the dealer I purchased from really need to be on every site I visited? My thought is no.
So again I ask is it really necessary to pay stupid amount of money to every single vendor? Or can we pick a select few?
This year we’ve decided to pick a select few. Car Guru and Autotrader made the cut, Cars.com did not. We will see how it goes…