- Jan 13, 2013
- 32
- 1
- First Name
- Mayhem
If anyone cares for any questions feel free to post them here, I will attend to questions when I have a chance.
Yes, I own an internet marketing company and have been in the automotive industry so my opinion may be biased. This is what I can tell you; LinkedIn, Yelp, Twitter, Facebook etc. can and are manipulated. G+ is an exception as it is much more difficult for the average user to manipulate and should be only handled by "processionals" to avoid consequences.
Any customer taking the time to look up on BBB is there because they are had an issue, customers don't initially use BBB simply because it's inconvenient
That isn't entirely true. More people are searching BBB because it is a bit more reliable than the others. I know a ton of people including myself that search it for big purchases or services like car purchases, moving companies, jewelry purchases, cleaning services, etc.
I think people have changed with the times and BBB is becoming more of a tool once the decision has been narrowed.

Mayhem, respectfully, WTF are you talking about?I thought I was talking to numbers guys? More customers are not searching the BBB if they are it's based on cause and affect. There's the old marketing saying "Customers don't know what they want, that's why we have to tell them".
BBB is growing?
Google Daily Visitors; 92,799,000
yelp.com Daily Visitors 92,799,000
BBB Daily Visitors: 266,700
That isn't entirely true. More people are searching BBB because it is a bit more reliable than the others. I know a ton of people including myself that search it for big purchases or services like car purchases, moving companies, jewelry purchases, cleaning services, etc.
I think people have changed with the times and BBB is becoming more of a tool once the decision has been narrowed.
Dealers are increasingly using fake reviews on sites like DealerRater, Edmunds, and Yelp to mask poor reputations, a practice enabled by a growing "reputation management" industry that charges fees to post fraudulent positive reviews. While some contributors acknowledge this is common and difficult to police, others argue it's detectable through IP address tracking and site algorithms, and that legitimate dealers can generate authentic reviews by delivering excellent service and actively requesting customer feedback. The thread reveals a fundamental tension in the industry: dealers facing reputation challenges are tempted by unethical shortcuts, but experts warn that fake reviews carry serious legal risks and ultimately indicate deeper business problems.