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Digital Retailing for Dealers - What are your results?

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#111
DrewAment said:
That is because it gives what the customer wants (most anyways) upfront, with no jick/games -- "how much is it monthly"

The other DR tools have account gateways, click 3 times to exit, hard to change vehicles (without saving my info), completely separate website, and yet cost 2-3x as much.
Click to expand...

This!

It's what has shaped our websites to include site-native search by payment on our SRP's that feed into remote retail if the customer desires.

I firmly believe that Carmax and Carvana do a much better job than a vast majority of dealers about delivering meaningful payment and budget information with complete disinterest (at least at first) into getting my personal information. Like @Alex Snyder said, 82% of your customers are leaving the store in an vehicle... and a payment!
 

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#112
Richard_Lloyd said:
This!

It's what has shaped our websites to include site-native search by payment on our SRP's that feed into remote retail if the customer desires.

I firmly believe that Carmax and Carvana do a much better job than a vast majority of dealers about delivering meaningful payment and budget information with complete disinterest (at least at first) into getting my personal information. Like @Alex Snyder said, 82% of your customers are leaving the store in an vehicle... and a payment!
Click to expand...
My site vendor recently added this option to my SRP's. Love it. Wondering if I should move it to the top.
 
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