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Increase Test Drive Appointments!

Digital Retailing for Dealers - What are your results?

Alex Snyder

President Skroob
May 1, 2006
First Name
Here is my thinking on possible reasons why:
  • We suck
  • We treat it like any other lead vs. an "Order"
  • We still believe in front end gross on new cars so we won't take loser deals
  • Customers just use it to keep their local dealer honest
  • We tell every customer they have to come in to confirm pricing
  • car buying is emotional and people still want to work with people
  • 1
Reactions: John V.

Rick Buffkin

Sausage King of Chicago
Oct 29, 2009
First Name
For those of you who's old enough to remember :)

Automotive Digital Retailing =