*If there is a thread out there that is similar to this please send me the link* Not looking to get into a long draw out discussion about Digital Retailing (DR). I personally think it scares your customers away but that is just my stubborn self. All I really want to know is five things for those who are/were previously using a full suite of DR tools: Did your overall website lead volume (eprice/RMI/test drive) go up or down? Did you show F/I Products? How was the gross vs.non-DR sales? Was it a pain in the a** to get your payments to match your actual in-house specials or did you just run OEM incentives? Most importantly, Did it actually increase your sales and how are you attributing that? I really appreciate your feedback.