Do Customers Really Want Electric Vehicles?

[Carsten]

I suspect with the latest Twitter Tesla rage quits, more of them will be on the market.

 

[Alex Snyder]

I'm an electric vehicle lover and study Marketing in the UK. I have been paying attention to electric cars for a long time since I first saw a Tesla Model X on the road in China in 2017. It was a really amazing car that I cannot move my eyes from it. However, when I came to the UK for my master degree, I found the electric cars are not very popular. So I'm curious about the reasons why people will choose electric cars especially the high-end/ luxury electric vehicles from top brands like Tesla, Jaguar and BMW etc. For me, I like the performance and high tech provided by the electric vehicles.

By the way, l have to say all responses are anonymous and individual respondents will not be identified by name in the final report. You are also advised that you may withdraw at anytime. The project has been subject to ethical review in accordance with the procedures specified by the University of Reading Research Ethics Committee and has been given a favourable ethical opinion for conduct.

Can you share it with us?

 

[Alex Snyder]

I'm an electric vehicle lover and study Marketing in the UK. I have been paying attention to electric cars for a long time since I first saw a Tesla Model X on the road in China in 2017. It was a really amazing car that I cannot move my eyes from it. However, when I came to the UK for my master degree, I found the electric cars are not very popular. So I'm curious about the reasons why people will choose electric cars especially the high-end/ luxury electric vehicles from top brands like Tesla, Jaguar and BMW etc. For me, I like the performance and high tech provided by the electric vehicles.

By the way, l have to say all responses are anonymous and individual respondents will not be identified by name in the final report. You are also advised that you may withdraw at anytime. The project has been subject to ethical review in accordance with the procedures specified by the University of Reading Research Ethics Committee and has been given a favourable ethical opinion for conduct.

Can you share it with us?

 

[playersclubcars]

They want electric vehicles. However, a lot of customers don't know that they want an electric vehicle. For example, the Mercedes GLB-Class is a popular model because it's reasonably priced and looks the part. A lot of GLB shoppers don't even know an electric EQB exists! When they find out that they could get an electric version and possibly some free charging credits, then it's an easy switch to that model. It's the same vehicle so there's a good chance they'll go with the one that's slightly easier to maintain.

 

[playersclubcars]

They want electric vehicles. However, a lot of customers don't know that they want an electric vehicle. For example, the Mercedes GLB-Class is a popular model because it's reasonably priced and looks the part. A lot of GLB shoppers don't even know an electric EQB exists! When they find out that they could get an electric version and possibly some free charging credits, then it's an easy switch to that model. It's the same vehicle so there's a good chance they'll go with the one that's slightly easier to maintain.

 

[Alex Snyder]

They want electric vehicles. However, a lot of customers don't know that they want an electric vehicle. For example, the Mercedes GLB-Class is a popular model because it's reasonably priced and looks the part. A lot of GLB shoppers don't even know an electric EQB exists! When they find out that they could get an electric version and possibly some free charging credits, then it's an easy switch to that model. It's the same vehicle so there's a good chance they'll go with the one that's slightly easier to maintain.

Why are so many aging on Mercedes dealers' lots? @Jeff Kershner - how are the EVs moving at your store? How do the older buyers feel about them?

 

[playersclubcars]

Why are so many aging on Mercedes dealers' lots? @Jeff Kershner - how are the EVs moving at your store? How do the older buyers feel about them?

EVs generally stay in inventory longer than ICE vehicles. That's across all makes. Adoption is still spreading. Dealers typically come out further ahead on ICE models, so there's not a huge EV marketing push from manufacturers. For example, a current national MBZ commercial campaign features a GLB lease program. And as mentioned an EQB could possibly lease for the same amount, but customers just aren't aware...

 

[Alex Snyder]

They want electric vehicles. However, a lot of customers don't know that they want an electric vehicle. For example, the Mercedes GLB-Class is a popular model because it's reasonably priced and looks the part. A lot of GLB shoppers don't even know an electric EQB exists! When they find out that they could get an electric version and possibly some free charging credits, then it's an easy switch to that model. It's the same vehicle so there's a good chance they'll go with the one that's slightly easier to maintain.

Why are so many aging on Mercedes dealers' lots? @Jeff Kershner - how are the EVs moving at your store? How do the older buyers feel about them?

 

[playersclubcars]

Why are so many aging on Mercedes dealers' lots? @Jeff Kershner - how are the EVs moving at your store? How do the older buyers feel about them?

EVs generally stay in inventory longer than ICE vehicles. That's across all makes. Adoption is still spreading. Dealers typically come out further ahead on ICE models, so there's not a huge EV marketing push from manufacturers. For example, a current national MBZ commercial campaign features a GLB lease program. And as mentioned an EQB could possibly lease for the same amount, but customers just aren't aware...

 

[joe.pistell]

If you've ever driven an EV for a few weeks, ICE seems soooo last century.. (kinda like me! hahaha )