Evil Dealers and the Slaughter of the Innocents

[Car Owner]

Six months ago I wanted to trade in my vehicle but the offer that dealers I spoke with would have had me upside down more than $3k, so I gave up. I didn't expect them to take a hit for me. Then last month I tried again, knowing it was worth even less than before. But this time I found a dealer that offered me more than I owed on it. That is a big swing. Like $4k. They also gave me an incredible price on a used vehicle. Were they taking care of me? Sure? Were they losing money on the deal? I doubt it. But there is no mystery to me that there can be a lot of wiggle room when it comes to buying a car. I don't think this video provides an apples-to-apples analogy. Automobiles, like real estate, can afford negotiation. Small retail products are not in the same class. I also believe that people's views of dealerships are different from what you suggest because dealers' views of themselves and of their customers has evolved. Of course there are always exceptions, but generally speaking, things have changed, because of Al Gore.

 

[JoePistell]

Joe Web @dealerknows knocks another one over the fence with: "How to Catch an Internet Customer"
View: http://www.youtube.com/watch?feature=player_embedded&v=_xllgjrgroY