- May 1, 2006
- First Name
Speaking of something that should die, Ford just showed their future version of Chevy's Shop Click Drive with a main CTA of "Buy Now". I would challenge anyone to show me, in automotive digital retail, where "Buy Now" out-performed something. Well unless someone tried a CTA of "Bend Over".
According to Dealer.com, Gubabgoo, and CarNow's presentations at AAAS this week less than 8% of people who enter the digital retailing tunnel come out. Most of those tunnels start with a "Buy Now" call to action.