Rust & Dust
- Mar 17, 2011
- First Name
Those are great numbers @Tarry Shebesta but in keeping with the topic of CTA and buttons, is the magic in getting a couple or more CTAs within a single clickable image? You have "Drive It Now" and "explore payment (implied with a shown payment)" and "Pre-Qualify" on the SRP within a single clickable image. On the VDP for this dealer, they are separated out:
View attachment 5197
Which of those buttons, separate, have the highest Click?
The DriveItNow® payment button CTAs are also on the VDP, not sure why that one didn't fire. And dealers are always trying different things in conjunction with truPayments, for example, Shop-Click-Drive. But so far our credit-first approach has always performed better.