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Hello! The challenge is being compliant and knowing what is really required, without overdoing it. For example, we have our fees listed on the VDP, etc. What about homepage banners? Our agency is listing the doc fee on the homepage banner for any vehicle. Is there a one-click rule to get to the specifics? Instead of MSRP, should we list it as "Total Price" and include the fee? I don't see any other dealer websites posting like this.
Is there a website example out there that is correct to reference?
Thanks!
DealerRefresh opens an AMA session with Tom Kline focused on current FTC regulatory activity affecting dealerships. The thread kicks off with a frustrated question from a dealer asking why the industry majority gets penalized for the misconduct of a few bad actors, hinting at the broader tension dealers feel around compliance burdens.