Have you guys had any good experiences with service oriented CRMs? What one best serves the need of interacting with the service department without sacrificing anything on the sales side? I want to encourage better collaboration as sales drop and service remains the lifeblood of the dealership in these tough economic times ahead
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Future of CRM
- Thread starter Alex Snyder
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✨ AI Highlights
Dealers and vendors debate what automotive CRM should look like in the future, with contributors calling for all-in-one platforms that unify sales, service, HR, desking, and data warehousing rather than fragmented point solutions. A cautionary tale from a Reynolds & Reynolds failed attempt at an all-in-one system in the mid-90s illustrates how over-promising and poor project management can doom ambitious platform builds. The thread closes with a practical question about service-oriented CRMs, underscoring that as sales slow, service department integration is becoming the most pressing need.
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