Googles Update to Personalized advertising policies - new targeting restrictions

[jon.berna]

I'm guessing if you really wanted to maintain some zip code targeting, you could setup your radii and then setup zip code exclusions.

Zip code targeting means include and exclude

 

[Auto_NC]

Zip code targeting means include and exclude

Fair enough, hadn't seen that or read close enough! Will definitely be interesting to see how everyone approaches this.

 

[Ryan Everson]

Google announced another change that will further reduce the ROI of Google Ads.