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Guess the Villain Game - from RefreshFriday

Hello All,
Just waiting on three separate dealers who've contracted this "guaranteed" product from a conquest provider to give their approval to post what we've found. Once we have permission from the dealers involved (like we did with the SpinCar post) we will provide all the details. In the interim while everyone is patiently waiting I will post the backstory coupled with what exactly took place later this eve.

We there yet? I'm fairly certain we do have a winner.
 
Forget about us not trusting us. Shoppers don't trust us. ;)

20190111_Trusted_Professions.jpg
 
Rymes with Smilent Smammand?

If I were to put a smiley up like this one: :iagree:
It would be too obvious. And @Chris Leslie would win. Both of those things would kill the anticipation... the suspense... the not-annoying-waiting we've already been suffering through. So let's just pretend I didn't respond with this post once @Jeffrey Tognetti officializes whatever he is going to put out there.
 
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✨ AI Highlights

Dealers are playing a guessing game to identify a "shady" vendor who accesses dealer DMS and CRM data to measure marketing ROI, with guesses ranging from Digital Airstrike and CarGurus to Client Command, iHeartRadio, and various attribution platforms. The thread reveals ongoing industry concerns about vendors accessing proprietary sales data without clear transparency, though one participant questions whether data access itself is inherently problematic since some vendors have historically operated this way. The actual villain remains unrevealed pending Jeffrey Tognetti's Monday reveal, leaving the community in suspense.

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