1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Guide for UTM-tagging URLs

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by georgenenni, Oct 11, 2018.

This forum sponsored by...
Tags:
Page 3 of 3
  1. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    2,122
    Likes Received:
    401
    Location:
    Mars, PA
    1. It was created for them to understand it best, enabling them to get a competitive advantage. Their competition has to catch up with it.
    2. Who's to say their competition will accept it? You'll have competing tools out there. If a dealer jumps from their system to another (for whatever reason), they'll have a hard time comparing historical data (again, promotes their tool).
    3. Is this accepted by the greater automotive digital community? Doubt it...
    4. Who the hell was on this standardization committee?
    I'm not arguing against the clarity of it. It's formulaic and smart, just the things I mentioned above. You're totally right, it is just my opinion, plus standards are a tough sell. They're also trying to get ADF 2.0 rolling, when STAR is a far better option. I don't give a crap who's on their board.
     
    Collapse Signature Expand Signature
    #21 Alexander Lau, Nov 8, 2018
    Last edited: Nov 8, 2018
    2. This forum sponsored by...
  2. pschnell

    pschnell
    Expand Collapse
    Noob

    First Name:
    Paul
    Dealer or Company Name:
    Wilsonville Toyota
    Twitter Handle:
    wilsonvilletoyo
    Joined:
    Sep 25, 2009
    Messages:
    10
    Likes Received:
    7
    Location:
    Portland, OR
    Opinions are what forums are for man. Thanks.
     
    #22 pschnell, Nov 8, 2018
    • Like Like x 2
Page 3 of 3

Share This Page

This forum sponsored by...