- Sep 3, 2013
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- First Name
- Gayle
Brad - @jon.berna has the software to help you easily get everything in one place.
If you have any detailed questions, feel free to DM me.
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Have you ever gone dark on a marketing channel to see what happens?
- Thread starter Dan Sayer
- Start date
Brad - @jon.berna has the software to help you easily get everything in one place.
If you have any detailed questions, feel free to DM me.
Thanks for the shout Gayle! The demo we initially did is one of my all-time favorites, 2+ hours of great ideas and conversation.
btw our demos are 30 mins now
- Jan 21, 2021
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- Alex
This is ancient now but I'd offer up VistaDash as a possible vendor agnostic dashboard for helping to analyze efficacy of your other partners.
✨ AI Highlights
Automotive marketing professionals debate the value of temporarily shutting down advertising channels to test their actual ROI, with mixed real-world results—some dealers found 50% of their channels were worthless, while others saw no sales impact after cutting major spend like TV. The consensus recommendation is to conduct scientifically-rigorous tests with proper baselines and multiple KPIs rather than relying on anecdotal success stories, since each dealer's market dynamics differ significantly.
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