Between 2004 and 2010 my team averaged around 200 new leads per person per month. I think that number has been maintained under
@Christine Knowles from 2010 onward. From 2004 to 2015 the Checkered Flag BDC's role has been to move a non-present customer to showing up in the store. Paid mostly on the appointment that bought a car.
The term "BDC" is defined vastly different from one dealership to another. I define it more along the lines of the original Traver definition: a group of individuals working as a team to answer and follow-up with any customer who is not physically present in the dealership.
1 person is not a team and cradle-to-grave people are typically not incentivized to work together. As an industry,
there still is not a single standard definition of any role that has evolved out of the Internet. Nor is there a standard in metrics to hold these roles accountable; each dealer is his own scientist here.
I don't see how any definitive answer can be gained on such a broad question, where everyone is coming at this with different definitions. My team handled different things in the 6 years I managed it, and we defined what they were paid (held accountable to) very differently than any dealer I have ever spoken to this about. This rings true even more today because, in my current position, I talk to a lot more dealers than I ever did at Checkered Flag. And of all the dealers I speak to I still have yet to find two who share definitions around Internet-evolved things.
As my buddy
@JoePistell says "all dealers are snowflakes; no two are the same."
With all that said, Jerry, don't take this as me trying to fight your question down. I think the opinions voiced here are of HUGE value. The intent of my post is to point out the scientific value for anyone who may look at this definitively. We have a lot of lurkers who buy things on DealerRefresh at face value, and those things have a tendency to impact the people who support those dealers, OEMs, and others.