• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Inventory Pages Are Often Underutilized

What is the score? like one of these cars has a 94/100. Is that for this YMM, or this individual VIN? What goes into a score? Why is this Bronco Sport a 94/100? Is it a particular amazing example of a bronco sport?

I like high scores don't get me wrong. I just don't know what it's telling me. Other than 94/100 being "excellent" in the key below the score.

And I know you can click on it to get a breakdown, but a new car having a 10/10 accident / ownership / maintenance / mileage just seems regular rather than noteworthy.
 

✨ AI Highlights

The thread begins with an SEO-focused tip about enriching dealership inventory pages beyond basic specs and photos — adding FAQs, buying insights, and schema markup to capture more organic search traffic. The conversation shifts to a real-world example involving a tool called Carvia, embedded on vehicle detail pages via DealerOn, where participants identify gaps in dealer-provided content, a mobile scrolling bug (since patched), and questions about how Carvia's vehicle scoring system works and what it actually communicates to shoppers. The key takeaway is that inconsistent or missing VDP content is a tangible SEO and UX liability, and any added widgets need clear scoring logic and solid mobile execution to be genuinely useful.

Replies Views 20 920 Started Last Reply