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It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

Apr 26, 2019
First Name
Do you think there is a correlation between larger market and lower close rate, versus a small market and a higher close rate, similar to lower conversion rates in large metros with more competition?
I feel that there is a small correlation but it is not anywhere close to the defining factor. Regardless of market size the defining factor to close rate is people and process followed by marketing strategy, inventory selection, etc. I've seen large market stores close at a high percentage, and small market close low.