- Dec 19, 2018
- 876
- 897
- Awards
- 8
- First Name
- Bill
68 day-old unit sold 5 days after Joe worked his magic AND we got another lead on the truck while the customer was sitting here buying it. Hmmm....
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
#RefreshFriday Merchandising Steroids for Dealers Looking to do Better! | Pistell, Vaughn, Bertram, Barba
- Thread starter Jeff Kershner
- Start date
- Apr 7, 2009
- 5,160
- 2,524
- Awards
- 10
- First Name
- Joe
Last edited:
- Apr 7, 2009
- 5,160
- 2,524
- Awards
- 10
- First Name
- Joe
Kirksville Rollout, Phase 1: SELL THE OLD DOGS 1st.
• 19 Used VINs over 60 days old
Result? 18 Sold total
• 50% SOLD 5.8 days after we added VDP boost. (9 VINs, avg age 89 Days)
• 25% SOLD days after we added VDP boost. (5 VINs, avg age 99 Days)
Really Old Dogs (over 90 days)
• 100% SOLD 12.5 days after we added VDP boost. (7 VINs, avg age 111 Days)
Summary: 18 of 19 Sold total
• 95% SOLD 15 days after we added VDP boost. (18 VINs, avg age 89 Days)
Cost $475
• 19 Used VINs over 60 days old
Result? 18 Sold total
• 50% SOLD 5.8 days after we added VDP boost. (9 VINs, avg age 89 Days)
• 25% SOLD days after we added VDP boost. (5 VINs, avg age 99 Days)
Really Old Dogs (over 90 days)
• 100% SOLD 12.5 days after we added VDP boost. (7 VINs, avg age 111 Days)
Summary: 18 of 19 Sold total
• 95% SOLD 15 days after we added VDP boost. (18 VINs, avg age 89 Days)
Cost $475
✨ AI Highlights
A RefreshFriday webcast featuring inventory and merchandising experts discussed actionable strategies for dealers to improve their online presence, including photo badging solutions, timely vehicle uploads, and shipping strategies for aged inventory. Key takeaways included getting cars online on day one, using high-quality photography, and leveraging affordable design tools like Fiverr and Canva for graphics—with smaller dealers like BillKVMotorCo demonstrating success shipping vehicles across multiple states and creating professional marketing materials for under $20 per graphic. The consensus was that strong merchandising fundamentals significantly impact sales velocity, and dealers of all sizes can compete effectively with strategic inventory presentation and smart use of available tools.
Replies
Views
32
6,532
Started
Last Reply
