- Dec 19, 2018
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Gotcha. I just wondered how the VSR would work with scroll. Since we have swipe on the VSR it might get confusing if you have scroll on the VDP. I think scroll totally makes more sense on the VDP.
#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell
- Thread starter Jeff Kershner
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- Mar 21, 2012
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- Dec 31, 2023
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Hmmm, page scrolling.
how reinventing ... ummm I mean modern ... well, dang! That's how the internet started. scrolling through pages of stuff and having to scroll back up.
Be careful! 2 decades of UI doesn't magically just roll back like this. I guess we should revert back to BalckBerrys because they have a physical keyboard.
how reinventing ... ummm I mean modern ... well, dang! That's how the internet started. scrolling through pages of stuff and having to scroll back up.
Be careful! 2 decades of UI doesn't magically just roll back like this. I guess we should revert back to BalckBerrys because they have a physical keyboard.
- Mar 21, 2012
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Has the internet stopped being about scrolling? If anything people mindlessly scroll more now than ever.
CarMax, AutoTrader, Cars.com, and CarGurus have all switched to this vertical mobile photo gallery UI based on data from millions of website visits. Not to mention Zillow, Realtor.com, etc
Tier 3 dealership website providers are the only ones who have chosen to stick with a legacy photo carousel UI. And trust me, it’s not based on data.
- Apr 7, 2009
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And so many dealers still don't believe photos make a difference. I had a dealer say Kia will send full AI jellybeans VIN matched to a dealer's new inventory for $75 a month.
I haven't been on the outside to be a consumer in a long time, but I try to keep my customer goggles on and I ask questions of those I can about their process and perceptions. Most interesting is hearing that a dealer's pictures tell a lot about the culture/personality before someone walks in the door.
I haven't been on the outside to be a consumer in a long time, but I try to keep my customer goggles on and I ask questions of those I can about their process and perceptions. Most interesting is hearing that a dealer's pictures tell a lot about the culture/personality before someone walks in the door.
- Apr 7, 2009
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Shopper Focused Merchandising.
Dealer Focused Merchandising.
Merchandising has one job to do... it's is a weapon to crush your competitors.
Shopper Focused Merchandising is not rocket science, it's hard work. (that's why it's so rare).
- It MUST make your competitor's Year/Make/Models/Trim look weak and
- It must make the dealer brand-message 'compliment' the presentation (not dominate the presentation).
- Apr 7, 2009
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p.s. Don't get hung up on the style or aesthetics of my design. That is art, art is fungible. Look deeper into the data framework that powers the art. This is where the real power is (and all of the work).
- Apr 7, 2009
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PSA: In Transit Merchandising Tip
Label your stock photos
AutoMagic Labs puts package info on all Intransit VDP's at no charge. It's simple and your shoppers & Reps will LOVE it. My pilot store is growing like a weed has 50 new in stock and >50 in transit's (the ratio of instock to in transit is a big tell).
www.reymore.com
Label your stock photos
AutoMagic Labs puts package info on all Intransit VDP's at no charge. It's simple and your shoppers & Reps will LOVE it. My pilot store is growing like a weed has 50 new in stock and >50 in transit's (the ratio of instock to in transit is a big tell).
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