#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

[Carsten]

That Chinese RAAS looks pretty good!

The first one came out the best.
cool technology, the future will be interesting.

aside: Actors are going to be just face models and then those jobs will be gone too.

 

[joe.pistell]

70% of your shopper's VDP time is spent looking at photos.
Reymore.com had shoppers click 160,000 VDP pics in the last 30 days.


SEMD team built me a dashboard of 'total photos seen daily'*. Every am, I ck it for insights into shopper demand.

The business narrative from my seat:
Reymore is having a record breaking sales month, but, the 30 day trend of photos viewed is trending down. If total photos viewed and sales are correlated, the down trend indicates we 'may' see a soft end to this month.


*asc_media_interaction

 

[joe.pistell]

Cody over at SEMD was deep diving total # of photos viewed per VIN and he found a high correlation of sold vehicles and high photo counts.

Case in point:
Reymore avgs 28 photos viewed p/VIN per day.
This 2021 Lincoln Corsair is 16 days old and is averaging 116 photos viewed per day.



Lincoln is a tough sell these days -AND- its off-brand for this Chevy store. Shoppers like this one, it's looking strong so far.

 

[jscole86]

Cody over at SEMD was deep diving total # of photos viewed per VIN and he found a high correlation of sold vehicles and high photo counts.

How are they tracking this on a per VIN level basis?

 

[joe.pistell]

BOOM!
You can't make this sh*t up. This sold late yesterday.

 

[Ryan Everson]

How are they tracking this on a per VIN level basis?

You can easily do it in a GA4 Exploration Report or Looker Studio as long as you have ASC events firing.

 

[jscole86]

@Ryan Everson thank you!!

 

[joe.pistell]

What used units are likely to sell soon? Using the asc_media_interaction & Super Shopper* scores:
(data: Reymore has 190 VINs in stock, over the last 28 days):


- 2023 Chevrolet Silverado 2500 HD LTZ

• Total Pictures Seen: 4,575 pics seen --- Rank # 3 (of 190 VINs)
• Super Shopper (SS) Favorite: 131 SS'ers --- Rank # 1

VIN: 1GC4YPEY0PF226631 Stock: 95030A


- 2020 Hyundai Palisade Limited

• Total Pictures Seen: 3,950 pics seen --- Rank # 4
• Super Shopper (SS) Favorite: 103 SS'ers --- Rank # 3

VIN: KM8R5DHE5LU147178 Stock: P4346A


- 2023 Nissan TITAN Crew Cab PRO-4X 4x4

• Total Pictures Seen: 2,273 pics seen --- Rank # 15 (of 190 VINs)
• Super Shopper (SS) Favorite: 131 SS'ers --- Rank # 6

VIN: 1N6AA1ED8PN102157 Stock: P4283

*Cody at SEMD defines a Super Shopper (SS) as a shopper that has looked at 40 or more pics on YOUR site in the last 28 days.
Total SS'ers are tracked by VIN and are summed up for SS Totals for daily and monthly. TY Cody!