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No Google Analytics in 2018

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by ed.brooks, Sep 28, 2018.

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  1. reverson

    reverson
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    Jr. Refresher

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    Ryan
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    I’m willing to bet there’s quite a bit of data because typically analytics is installed at site launch and forgotten about. And I’m always willing to put in an honest reasonable effort to retain this valuable historical data.

    Don’t give up and start from scratch without trying first. 6 months from now when your general manager questions why he’s paying you for your SEO skills, you’ll want to be able to show historical data for the gains you’ve made. Best of luck if you say you don’t have any historical data to compare to and to just trust you. No matter how good of a job you’re doing, you will always occasionally be asked to justify your expense existence and you’ll need data for that because you don’t want to rely on a dealership manager’s unpredictable gut feeling instead.
     
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  3. Rick Buffkin

    Rick Buffkin
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    Sausage King of Chicago

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    @GerryFoster@GerryFoster, instead of removing your current GA code and starting from scratch. You could simply go into your current GA account and create a separate view on the same GA ID.

    Simply click here
    upload_2018-10-10_17-1-38.png

    And then click here
    upload_2018-10-10_17-2-37.png

    Now this view doesn't pull in historical data BUT, you still have all your historical in the other view and its collecting as it always has and will continue collecting. You can structure this new view anyway you want to. You can filter out all the unnecessary events and see exactly what you want your view to show. To swap views is very simple.

    Just click on the view you want to see. I think you can ad up to 20 diff views per GA ID. You can also include your paid search, social and any other data into your custom views as well.
    upload_2018-10-10_17-23-17.png

    Heres some more info about creating custom views!
    https://support.google.com/analytics/answer/2649553?hl=en
     
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    #32 Rick Buffkin, Oct 10, 2018
    Last edited: Oct 10, 2018
  4. Alexander Lau

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    If you want to create another view and manage it OK (as Rick said it'll fail to pull historical data, but at least you'll not need to reinstall property code). You would need to reinstall Personal Tools and Assets mechanisms (which at the very least you should have Custom Channel Groupings definitions / rules in place) as they do not pull over into a new View. However, you can copy these as a template from one View and re-import to another View.

    He makes it seem as if there are multiple parties with access on at the very least PROPERTY level. If that is the case beware and this is where I said "it depends on your situation." If there's mismanagement from 3rd parties delete various users (if you are the super admin).

    I just encountered a shit show at a fairly large PA dealer group, they had no idea who was managing what (which e-mail addresses represented who's), but I can tell you the agency / web provider culprit for the mismanagement is heavily mentioned in these waters. I killed their entire account and started over, they are fine. Their historical data didn't really tell them much because of how screwed up it was (zero goals installed, Ads / Adwords wasn't connected, Custom Channel Grouping were devoid of definitions, etc.).
     
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    #33 Alexander Lau, Oct 10, 2018
    Last edited: Oct 10, 2018
  5. Rick Buffkin

    Rick Buffkin
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    Sausage King of Chicago

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    @Alexander Lau@Alexander Lau, from what I gathered from Gerry's post, theres an issue with his bounce ratio and that number is being skewed. Personally, I would suspect that the site provider or a vendor that has tag manager installed on the site, is delaying an event that is firing which in-turn restarts the GA session timer. Each time an event is fired, that timer restarts(Gerry, you can learn more here). Just from my personal experience, after I created a new view in my GA account and got rid of all the other BS events (ex: mega menu load, slideshow load, etc...) my bounce ratio in GA went up 5%, agv. session duration dropped by 30 sec's with the same number of sessions for the exact same time-frame! I'll be honest with all of you guys though. You can't trust GA as much as you want to. If the vendor is shady and they know how to, they can show you any results they want to in GA. It's not very hard!! Actually, it's amazingly simple!! Jus say'n
     
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  6. reverson

    reverson
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    What we've done in instances like this to make use out of the historical data is create custom segments which can replicate the functionality of goals.

    I agree that it's a pain when an account is a mess, but their can still be a lot of value in the historical data - even if it is to simply justify your existence by demonstrating the positive impact you've made year over year.
     
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  7. Alexander Lau

    Alexander Lau
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    If that's the case, I am for such methodologies and for sure the data can be skewed. You could clear out those events, most of which probably are failing to function. Maybe I missed his point, LOL! :2quiet:
     
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  8. GerryFoster

    GerryFoster
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    Hey all. Apologies, I was out of office yesterday, but I appreciate all the input and suggestions. @sausage king, I will be trying your method through console. First I've heard of it and it's ingenious, thank you.

    @Alexander Lau@Alexander Lau I am the administrator for our analytics account. It's not a problem of users in the account, its a problem of other analytics accounts and tags running at the same time. In my other SEO work, the extremely low bounce was often due to multiple installations of the same code, whereas that isn't the case here. Our "primary" analytics is installed once and definitely needs cleanup in the dashboard (an agency made a boatload of silly goals to ensure their goal conversion rate was always above 100% (which is a factor that helped me to fire them. And while this isn't a flame thread, I have no problem calling them out by name because I think they are mega sheisty).

    @reverson@reverson I appreciate your suggestions too. I will likely be employing all these tactics or a version thereof.

    and finally @everyone: are there any good resources or educational blogs/video's where I can educate myself about custom channel groupings, definitions etc? It's a skill/knowledge set I am missing from my toolbox, and I would like to correct that. Anything you know about that is auto dealer centric would help! Otherwise, I'll be hitting up Paul Kochs (he has awesome education).

    Thanks again everyone.
     
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  9. Alexander Lau

    Alexander Lau
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    @GerryFoster@GerryFoster shoot me an E-mail on the Custom Channel Groupings. I can assist you, free of charge.
     
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