I joined simply to chime in here and do plan on participating in the forums more.
A little background. I've spent quite a bit of time in the automotive/motorcycle sector, everything from machine shops, car sales, F&I (Harley), parts, etc. I have 15 years of IT experience and have been in the oil & gas industry for much of that time.
I've always been a car guy, build, buy/sell, race, you name it.
When I sold I worked for BMW/Cadillac/Pontiac then later Land Rover. Even back in the 90's if you weren't making 100k+ then something was wrong. At one of the largest HD dealers I ran their Buell departments for both stores, went from almost dead last to the top 15 in short order, pretty much had my own parts and services departments as well with guys dedicated to me.
Fast forward to today. I'm a CTO in an energy related company with tons of management experience under my belt including setting up and running my own businesses. I've been thinking about getting back in to the car business, hence me being here.
Now I make well over 6 figures/year and my thinking is that if Internet sales represents such a large portion of the business then a real ISM (seems anyone behind a computer receives that designation here) should be making well over 100k at a larger dealership, especially if they have a sales team to lead.
If you are looking for someone that can not only fully understand selling on the Internet (SEO, Social Marketing, general web marketing, etc), knows how to motivate a sales force and actually runs a money making department for a dealership then I can't even begin to imagine not paying well over 100k with bonuses and what not.
Oh.. and the term manager should be erased from existence when leading a team, you manage things, you lead people.
So, if you want a guy that is capable of earning over 100k selling but also has the technical knowledge to effectively run an Internet operation and has the leadership capabilities to motivate a team of A type personalities then guess what, you better get ready to pay for those talents.
That position is not 9-5, it's 24/7 and needs some dedicated, out of the box type of people.
Just my opinion and worth only what you just paid for it.
Brad