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An online presentation should closely mimic an “on the lot“ presentation. A balance between wide-angle hero shots and close-up shots, drawing the shopper’s attention to value added features, in and out of the vehicle.
The more valuable the car, the more options there are. The more photos there ought to be.
...She told me, when she saw the Spotify logo, she knew that was the truck for her. I take 12 pictures of each page on the radio of those trucks and the last page was that Spotify logo on its own. A $60,000 loaded used pickup truck… but she likes Spotify. Go figure.
kaiserbuickgmc.com@carmudgeon plz show us some of your dealer work.
Wow, great work, the 12 pics of the dash tech screen is SOOO smart. Our cars are truning into rolling living rooms. In car entertainment (i.e. dash tech) is HOT
@Will G. Sharp looking pics! What's your IG?
www.instagram.com
George Nenni asks the DealerRefresh community to share standout dealer examples of new and used vehicle photography, both indoor and outdoor. The thread surfaces a strategic insight: since photo carousel engagement drops off after 8-10 images, dealers should front-load high-value option shots rather than grouping all exteriors first. A side exchange with Darius from dariusmotorsport.com highlighted a practical technical takeaway — vehicle photos should be at least 250KB to remain sharp when users pinch-to-zoom on mobile.