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People's Choice Awards for Best Vehicle Photos?

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joe.pistell

Uncle Joe
Apr 7, 2009
4,052
1,564
First Name
Joe
Hey @Ryan Thompson , we're on a car photo theme. As I recall, CarStory had a study that looked at photos and click thru rates and lead gen. Can you link that here?

thnx
Joe
 
Aug 30, 2019
8
4
First Name
Collin
Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?

Agree! We reorder our photos to accommodate exactly that. We show off the interior in the 2-3rd photo. Example here:

https://www.nwmsrocks.com/for-sale/lifted-2019-ford-f-150-xlt-4x4_117744

Screen Shot 2020-11-04 at 3.02.39 PM.png
 
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joe.pistell

Uncle Joe
Apr 7, 2009
4,052
1,564
First Name
Joe
Absolutely love the deep commitment to their staff generating content, used throughout the car shopping UX.

The person on the opening image...
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is the Youtube tour guide.
1604932237290.png
Look how the YouTube vid is #1 in the image carousel. Brilliant!

1604932468329.png
FB Messenger widget is brilliant, and made 100x more powerful with the liberal use of the staff to narrate the products everywhere.
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Again, the "vehicle expert" CTA gets 100x stronger with the totality of the staff's presence.

Kudos!
 
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