Ryan, CarStory did a data analysis on which photos shoppers engaged with and what the ideal order the photos should be and the count of pics. @georgenenni is asking for this kind of study and I thought of y'all!
Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.
Absolutely love the deep commitment to their staff generating content, used throughout the car shopping UX.
The person on the opening image...
is the Youtube tour guide.
Look how the YouTube vid is #1 in the image carousel. Brilliant!
FB Messenger widget is brilliant, and made 100x more powerful with the liberal use of the staff to narrate the products everywhere.
Again, the "vehicle expert" CTA gets 100x stronger with the totality of the staff's presence.