People's Choice Awards for Best Vehicle Photos?

joe.pistell · Jan 22, 2020

Ryan Thompson said:
Uncle Joe - how can I help?

Ryan, CarStory did a data analysis on which photos shoppers engaged with and what the ideal order the photos should be and the count of pics. @georgenenni is asking for this kind of study and I thought of y'all!

joe.pistell · Nov 4, 2020

Hey @Ryan Thompson , we're on a car photo theme. As I recall, CarStory had a study that looked at photos and click thru rates and lead gen. Can you link that here?

thnx
Joe

Collin Pedersen · Nov 4, 2020

georgenenni said:
Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?

Agree! We reorder our photos to accommodate exactly that. We show off the interior in the 2-3rd photo. Example here:

https://www.nwmsrocks.com/for-sale/lifted-2019-ford-f-150-xlt-4x4_117744

Screen Shot 2020-11-04 at 3.02.39 PM.png

Ryan Thompson · Nov 5, 2020

joe.pistell said:
Hey @Ryan Thompson , we're on a car photo theme. As I recall, CarStory had a study that looked at photos and click thru rates and lead gen. Can you link that here?

thnx
Joe

sorry uncle joe. not me