• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
If you build a booth that is too good AND is too sterile, the photos look like stock photos (see top of this photo)

https://www.dorschel.com/used/Ford/...link&utm_medium=referral&utm_source=cars.com#
89fc312e91ca430ce29342164b9dfbbfx.jpg
: ) I don't believe there is anything that could be "too good." I love your booth though. It is clean and without distracting reflections. The color temperature seems to be pretty accurate as well. I would love to see a horizon line reflection along the side, but the hood light is doing its job well. The highlights emphasize the styling lines and the vehicle looks like a showpiece. The buyer of this vehicle will feel excited about their purchase because the photography shows their vehicle in a valued showcase and in its "best light. "
 

✨ AI Highlights

George Nenni asks the DealerRefresh community to share standout dealer examples of new and used vehicle photography, both indoor and outdoor. The thread surfaces a strategic insight: since photo carousel engagement drops off after 8-10 images, dealers should front-load high-value option shots rather than grouping all exteriors first. A side exchange with Darius from dariusmotorsport.com highlighted a practical technical takeaway — vehicle photos should be at least 250KB to remain sharp when users pinch-to-zoom on mobile.

Replies Views 128 50,862 Started Last Reply