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If you build a booth that is too good AND is too sterile, the photos look like stock photos (see top of this photo)

https://www.dorschel.com/used/Ford/...link&utm_medium=referral&utm_source=cars.com#
89fc312e91ca430ce29342164b9dfbbfx.jpg
If Dorschel will allow more of the actual vehicle pictured to saturate the actual image frame, their great shots would look so much better.
 
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Hey Refreshers, I need your help.

We're looking for 5-6 (or more) recent dealer examples (websites), where they (or 3rd party) are doing a phenomenal job on actual new and used vehicle photography. Indoor photo booths, or outside with natural light, hopefully some great examples of both.

Thank you!

Might be too late to submit, but Greater Chicago Motors....the porter there takes better pictures than 99% of stores...His attention to optional equip, and his naturally ability to make cars look better with angles and lighting is not only a skill set that encompasses his peers....but it also goes to show anyone can step up to the plate and rock an opportunity when you truly value them as an individual.
 

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Great example, thanks @basemmr and thanks to the many folks that shared on this thread. I think the industry needs some sort of guide on photograph carousel order. There are too many examples where in a 24-photo carousel, the first 12 are exterior, the next 12 are interior. If we were doing a walk around with a customer, how long would we wait until we let them sit in the front seat? Also, high value, differentiating options end up buried behind 4 individual tire photos, etc. Anyone know of such a photo-order guide?
 
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✨ AI Highlights

George Nenni asks the DealerRefresh community to share standout dealer examples of new and used vehicle photography, both indoor and outdoor. The thread surfaces a strategic insight: since photo carousel engagement drops off after 8-10 images, dealers should front-load high-value option shots rather than grouping all exteriors first. A side exchange with Darius from dariusmotorsport.com highlighted a practical technical takeaway — vehicle photos should be at least 250KB to remain sharp when users pinch-to-zoom on mobile.

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