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Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?


Agree! We reorder our photos to accommodate exactly that. We show off the interior in the 2-3rd photo. Example here:

https://www.nwmsrocks.com/for-sale/lifted-2019-ford-f-150-xlt-4x4_117744

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Absolutely love the deep commitment to their staff generating content, used throughout the car shopping UX.

The person on the opening image...
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is the Youtube tour guide.
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Look how the YouTube vid is #1 in the image carousel. Brilliant!

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FB Messenger widget is brilliant, and made 100x more powerful with the liberal use of the staff to narrate the products everywhere.
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Again, the "vehicle expert" CTA gets 100x stronger with the totality of the staff's presence.

Kudos!
 
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