People's Choice Awards for Best Vehicle Photos?

[joe.pistell]

Uncle Joe - how can I help?

Ryan, CarStory did a data analysis on which photos shoppers engaged with and what the ideal order the photos should be and the count of pics. @georgenenni is asking for this kind of study and I thought of y'all!

 

[joe.pistell]

Hey @Ryan Thompson , we're on a car photo theme. As I recall, CarStory had a study that looked at photos and click thru rates and lead gen. Can you link that here?

thnx
Joe

 

[Collin Pedersen]

Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?

Agree! We reorder our photos to accommodate exactly that. We show off the interior in the 2-3rd photo. Example here:

https://www.nwmsrocks.com/for-sale/lifted-2019-ford-f-150-xlt-4x4_117744

 

[Ryan Thompson]

Hey @Ryan Thompson , we're on a car photo theme. As I recall, CarStory had a study that looked at photos and click thru rates and lead gen. Can you link that here?

thnx
Joe

sorry uncle joe. not me

 

[joe.pistell]

sorry uncle joe. not me

eeek! my bad, I was thinking of another ol' DR player, Ryan Leslie (VP sales at CarStory)

 

[Ryan Everson]

Another interesting photo strategy - include a person in the first photo of every vehicle.

New & Used Dodge, Ram, Jeep, Chrysler Dealer, Redwater, NE Edmonton, AB.

Redwater Dodge is the home of the $10 Oil Change, Rig Ready Rams, and We Buy Your Ram. Located just 30 minutes North East of Edmonton on Highway 28.

www.redwaterdodge.com

 

[joe.pistell]

Another interesting photo strategy - include a person in the first photo of every vehicle.

Great find @Ryan Everson! This store is rockin' it!

 

[joe.pistell]

Absolutely love the deep commitment to their staff generating content, used throughout the car shopping UX.

The person on the opening image...

is the Youtube tour guide.

Look how the YouTube vid is #1 in the image carousel. Brilliant!


FB Messenger widget is brilliant, and made 100x more powerful with the liberal use of the staff to narrate the products everywhere.

Again, the "vehicle expert" CTA gets 100x stronger with the totality of the staff's presence.

Kudos!

 

[joe.pistell]

Stop. Surrender Your Camera. Right. Now.










https://www.cars.com/vehicledetail/4d9b95df-50dc-4453-863c-e213fd7d78bc/
eeek

 

[Will G.]

I am the owner of an automotive photography company in DFW and this is some of my work.