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Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Alexander Lau, Jun 10, 2018.
This is an industry-wide cluster. Why all the lazy ass UI Lead Gen bullshit?
Simple answer... Dumb websites, ZERO integration and an industry thats been trained for almost two decades that the only way to measure the effectiveness of a website is how many leads the freaking site generated because most (including OEM's) can't seem to be able to measure anything past that!!!!
Soooo.... Let's throw as many M'Fing widgets on the page that we possibly can!!! Nevermind that the vehicle photos still SUCK!!! Nevermind that the vehicle descriptions still SUCK. Nevermind that your using a vehicle pricing process thats as old as the car business is and your overpriced in your market on most of your new and used inventory. Nevermind those things. Who needs that BS. We need more leads to fill up the CRM's because as an industry we poorly train our staff to properly handle the leads we have now and most reps simply quit trying after a couple phone calls and emails, but those wonderful CRM systems that we're paying a premium price for................. (nevermind, I'll just leave it there)!
I don't have the heart to post who the dealer is (a friend of mine), but their chat tool went from an image of Paul to an image of Elaine. Humans or robots, whom am I speaking with here? So funny... and also untrustworthy. It's the chat 3rd party but it's killing the experience.
The first time we signed up with Gubagoo I called up my contact there and said "Great product, great service, but it's unacceptable to have the name and photo of the person change randomly - stick to one name or use real operator names somehow".
As I understand it, they've solved for that somehow - it seems like a small thing, but I've seen real customers call them on it.
Is this a dead beaver that what was hit by this Pilot? And what the heck happened to this HR-V? Does it have a compression feature?
Those smooshed up photos look great!
Definitely not helping their cause with younger demographic. LOL!
I think it is up to the Dealer and Website Provider to work and push back on Chat and Text pop-ups/sidebar banners and integrate them. I agree they are completely obtrusive and create a horrible UI/UX.
I have also started to notice that some Chat providers removed the close "x" icon on their chat box
You can take a look at how we integrated the text feature from Edmunds directly into the site:
That looks great. Only thing that's really missing is any dealer branding. I get the OEM look, but I wonder if it makes sense to include dealer logos in the navbar to create a sense of locality. Any input on that?
The name of the dealer is there, but have blocked it out.