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Piss Poor User Experience / Usability

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Alexander Lau, Jun 10, 2018.

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  1. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
    Dealer or Company Name:
    DealerX.com
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    JoePistell
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    This is an industry-wide cluster. Why all the lazy ass UI Lead Gen bullshit?
     
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  3. Rick Buffkin

    Rick Buffkin
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    Sausage King of Chicago

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    Rick
    Dealer or Company Name:
    Beaman Automotive Group
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    Simple answer... Dumb websites, ZERO integration and an industry thats been trained for almost two decades that the only way to measure the effectiveness of a website is how many leads the freaking site generated because most (including OEM's) can't seem to be able to measure anything past that!!!!

    Soooo.... Let's throw as many M'Fing widgets on the page that we possibly can!!! Nevermind that the vehicle photos still SUCK!!! Nevermind that the vehicle descriptions still SUCK. Nevermind that your using a vehicle pricing process thats as old as the car business is and your overpriced in your market on most of your new and used inventory. Nevermind those things. Who needs that BS. We need more leads to fill up the CRM's because as an industry we poorly train our staff to properly handle the leads we have now and most reps simply quit trying after a couple phone calls and emails, but those wonderful CRM systems that we're paying a premium price for................. (nevermind, I'll just leave it there)!

    Wash...Rinse...Repeat....
     
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  4. Alexander Lau

    Alexander Lau
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    Sr. Refresher

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    I don't have the heart to post who the dealer is (a friend of mine), but their chat tool went from an image of Paul to an image of Elaine. Humans or robots, whom am I speaking with here? So funny... and also untrustworthy. It's the chat 3rd party but it's killing the experience.
    [​IMG]
     
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  5. craigh

    craigh
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    Super Moderator

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    Craig
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    The first time we signed up with Gubagoo I called up my contact there and said "Great product, great service, but it's unacceptable to have the name and photo of the person change randomly - stick to one name or use real operator names somehow".
    As I understand it, they've solved for that somehow - it seems like a small thing, but I've seen real customers call them on it.
     
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  6. Casey77

    Casey77
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    Noob

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    Is this a dead beaver that what was hit by this Pilot? And what the heck happened to this HR-V? Does it have a compression feature?:lmao: IMG_20180619_124313.png



    [​IMG]
     
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  7. AWNick

    AWNick
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    Getting Refreshed

    First Name:
    Nick
    Dealer or Company Name:
    AutoWebing
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    Those smooshed up photos look great!
     
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  8. Alexander Lau

    Alexander Lau
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    Sr. Refresher

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    Alex
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    Definitely not helping their cause with younger demographic. LOL!
     
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  9. Jason@nabthat

    [email protected]
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    Getting Refreshed

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    Jason
    Dealer or Company Name:
    nabthat inc.
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    I think it is up to the Dealer and Website Provider to work and push back on Chat and Text pop-ups/sidebar banners and integrate them. I agree they are completely obtrusive and create a horrible UI/UX.

    I have also started to notice that some Chat providers removed the close "x" icon on their chat box :egads:

    You can take a look at how we integrated the text feature from Edmunds directly into the site:

    upload_2018-6-19_11-5-12.png
     
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  10. AWNick

    AWNick
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    Getting Refreshed

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    Nick
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    AutoWebing
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    That looks great. Only thing that's really missing is any dealer branding. I get the OEM look, but I wonder if it makes sense to include dealer logos in the navbar to create a sense of locality. Any input on that?
     
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  11. Jason@nabthat

    [email protected]
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    Getting Refreshed

    First Name:
    Jason
    Dealer or Company Name:
    nabthat inc.
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    Los Angeles
    The name of the dealer is there, but have blocked it out.
     
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