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Piss Poor User Experience / Usability

Casey77

Noob
May 18, 2018
21
19
8
First Name
Casey
Okay, we've seen some bad examples of dealership websites. But have you stumbled upon ones that didn't make you want to throw your phone at the wall?

I liked this one, I think the interface is okay, no pop ups (at least within first 2-3 minutes, which is already a big difference from what I usually see). It's definitely a mobile version or a responsive web design. PS: screenshot was taken via iPhone10
upload.png
 

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,149
585
113
First Name
Alex
Okay, we've seen some bad examples of dealership websites. But have you stumbled upon ones that didn't make you want to throw your phone at the wall?

I liked this one, I think the interface is okay, no pop ups (at least within first 2-3 minutes, which is already a big difference from what I usually see). It's definitely a mobile version or a responsive web design. PS: screenshot was taken via iPhone10
View attachment 3661
WHOA, hold it there. This thread is dedicated to PISS POOR UX, not good sites. Go dig in the dB for the various threads on excellent website vendors.

Cheers! :-)
 
Reactions: Casey77

joe.pistell

Uncle Joe
Apr 7, 2009
3,988
1,511
113
First Name
Joe
We tend to steer UX outcomes toward our notions of right and wrong. Improving UX requires a level of selflessness that's difficult to master (me included). Artistically pleasing layouts is one tool needed to improve UX. In my DIY world of trying to improve UX, my goal was "to create a shopping experience where the shopper left our site smarter than when they arrived".

Improving UX requires removing obstacles to consumption. UX improvement in the car dealer space requires a deep understanding of the buyer and the seller. UX gurus love their face-time talking to car shoppers or shadowing car salesmen. They surf thru thousands of emails and chats looking for ideas or themes. A great UX'er UI comes from a deep deep understanding of what the shopper AND the dealer wants and needs.


No one can teach us more about the value of listening to our shoppers than the UX Goddess... Ling
upload_2018-6-22_9-29-55.png
hahhahaa home page this week is crazy! https://www.lingscars.com/
 

mikesayre

Getting Refreshed
Jul 11, 2009
99
85
18
First Name
Mike
No one can teach us more about the value of listening to our shoppers than the UX Goddess... Ling...
hahhahaa home page this week is crazy!​
https://www.lingscars.com/​
Ahh yes Ling!

Just when you think website UX matters too shoppers so much that if it sucks, they won't be contacting or visiting your dealership, behold >>> LINGSCARS.COM



Is it this simple?
  • Crazy website
  • Fun atmosphere
  • Great pricing
  • Great reputation
  • Great selection
Ask her how many VDP views she gets? She won't know or care. She doesn't track website or advertising stats either.
 
Reactions: Alexander Lau

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,149
585
113
First Name
Alex
So, I'm still looking for a vehicle and when I click a local group's phone number, by default my mobile phone brings the International Calling Code firstly, not Area Code. LMFAO! Nice work CDK! I bet the dealer doesn't even know or zero QA was done in this area and this is their main site among 20 tops.

I wonder how many leads or pissed customers were dropped over the years?

+4

  • A free code from World Zone 2 seemed to be the next best choice. Faroe Islands (+298) and Greenland (+299) are in the northern Atlantic, between North Americaand Europe. But for many years, there were no available country code assignments in the traditional European zones (World Zones 3 and 4).
  • Afghanistan AFG 004

+8...

  • 85 CH Switzerland
  • 86 DK Denmark
  • 87 F France
  • 88 B Belgium

 
Last edited:

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,149
585
113
First Name
Alex

https://www.edmunds.com//honda/hr-v/2017/suv/used/

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