What price format works best, what does everyone else use?
I lean more towards $19,995 vs. $20,000 even.
I lean more towards $19,995 vs. $20,000 even.
I know that this was on DealerRefresh but I couldn't find it on here. This was included on a thread. Credit Jasen Rice of vAuto. internet pricing | Velocity | DalePollak.com
I've been pushing for 20,367 - 18,310 - 20,257 etc.
To me 19,999 is a 20,000 the same way 20,257 is a 20,000 car.
But not to the customer with a budget. Someone looking for a Toyota Corolla for under 20000 (and we think that way) will not see your 20257.
Someone looking for a Prius in the 17000-20000 range, or in the 20000-23000 range (and again, we think that way) will find that 20000 in both cases.