What price format works best, what does everyone else use?
I lean more towards $19,995 vs. $20,000 even.
I lean more towards $19,995 vs. $20,000 even.
Pricing Vehicles - What way do you do it? $20,000 - $19,995 - $19,999, $19,938, $19,988 ?
- Thread starter kcar
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I know that this was on DealerRefresh but I couldn't find it on here. This was included on a thread. Credit Jasen Rice of vAuto. internet pricing | Velocity | DalePollak.com
- Apr 7, 2009
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Zillow, our pals in real estate, wrestles with the EXACT same question
Five Strategies for Pricing a Home to Sell | Zillow Blog - Real Estate Market Stats, Celebrity Real Estate, and Zillow News
Five Strategies for Pricing a Home to Sell | Zillow Blog - Real Estate Market Stats, Celebrity Real Estate, and Zillow News
- Dec 2, 2009
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Our Used Car guy recently presented me with this article. Makes a point, doesn't it?
I think this approach can be a little deceiving... Not all 3rd party sites use the $10,000 - $15,0000 platform. Case in point, cars.com, says $10,001 - $15,000. Now that strategy loses it's core philosophy.
Note: My cars are priced at $20,000 etc...
Note: My cars are priced at $20,000 etc...
- Dec 30, 2009
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- Yago
Because Craigslist is the dominant site in my market and peole tend to search for hole number ranges I've been recomending to price them with rounded numerals (20000, 15000, etc).
I have a few dealers that have been doing this for a while, I can get some info on how their leads have improved/not improved.
I have a few dealers that have been doing this for a while, I can get some info on how their leads have improved/not improved.
I've been pushing for 20,367 - 18,310 - 20,257 etc.
To me 19,999 is a 20,000 the same way 20,257 is a 20,000 car.
To me 19,999 is a 20,000 the same way 20,257 is a 20,000 car.
- Dec 30, 2009
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But not to the customer with a budget. Someone looking for a Toyota Corolla for under 20000 (and we think that way) will not see your 20257.
Someone looking for a Prius in the 17000-20000 range, or in the 20000-23000 range (and again, we think that way) will find that 20000 in both cases.
Point taken. I misunderstood the question and gave a poor example. You're talking about ranges rather than $.97 vs $0.99 vs $1.00.
I would agree with you for hot button ranges:
under $10,000 - under $15,000 - under $20,000 etc.
Those ranges aside, I've found that customers call both 12,997 & 13,250 "thirteen thousand" . The same would go for 11 , 12 , 13 , 14 , 17 , 18 , 19 . I realize I am probably the minority on this. I'm okay with that. To each his own.
- Apr 10, 2009
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Some dealers also use the price to know the age of the vehicle, if it has been marked down, it is a special etc. The last digit being a 6 vs 7 vs 8 vs 9 could be a code for something.
