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Rank the CRMs

My personal ranking would be:
  1. VinSolutions
    Best overall for ease of use, reporting, cost/value, and actual salesperson adoption.
  2. eLeads
    Still a solid option. A lot of dealers know it, and it can work well, but it depends heavily on setup, process, and whether the team actually follows the tasks.
  3. DealerSocket
    Has its place, but I would put it behind VinSolutions and eLeads for day-to-day store usability.
  4. Reynolds Contact Management
    Powerful in some ways, but too confusing and time consuming for the average sales floor in my opinion.
  5. AVV Web Control
    If people are still using it, I would be looking to move. That would be at the bottom of my list.
For me, the best CRM is not the one with the most bells and whistles. It is the one your team will actually log into, work every day, and that gives managers clean visibility without wasting time.
 

✨ AI Highlights

A 12-store dealer group on eLead asks the community to rank CRMs and weigh options like VinSolutions and DealerSocket, sparking a mix of genuine recommendations and self-promotional replies that moderators quickly called out. The most substantive response ranked VinSolutions first for ease of use and salesperson adoption, with the key takeaway being that the best CRM is the one your team will actually use consistently. The thread also touched on newer entrants like Drive and Goxee, though neither drew deep discussion.

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