I am just getting started on SEO too. I did a lot of research on tools. Semrush is the least expensive at $79 month of the big players. Seo Powersuite is the least expensive at $8 month for the updates and 299 for the main software. I like this one because it resides on a workstation so it has no limits to crawls, keywords etc which all the online have limits. It is a large company with a high retention rate too. If you want to take a look at my site, it focuses on used cars Fresno carwide.com. I am trying to develop a local option for the car dealerships in Fresno, Modesto, Stockton, Merced and Visalia.
All good, but 90% of those tactics have been being deployed for quite a few years. Truth be told, the good auto web platforms create a bunch of those automatically or give the option for those, BUT you gotta' pay for it.We've had good results with the combination of the following strategies / tactics:
One thing I wish we could add and that's been mentioned in this thread is the addition of evergreen content for model comparisons, specific new vehicle features, etc.
- Meta data optimization
- Anchor tag within site nav optimization
- Building-out content on existing pages ("Used Inventory")
- Home page content optimization / re-writing for uniqueness
- Configuring URL parameters within Search Console
- Embedding "trust signals" on a customer's landing experience - like videos or reviews of the dealership
- Creating long-tail content, optimized with structured data and breadcrumbs ("Used Jeeps For Sale | [city]" > "Used Jeep Grand Cherokees For Sale | [city]"). This lets us steal a little traffic from the aggregates
- Citation maintenance
- Local link building
- Internal linking
- Google My Business engagement
A special mention goes out to marketing tag inventory, and removing those onsite no longer used. Page speed software have shown pretty impressive results from this.