That gimbal does a good job, going to grab one of those!
I wonder if adding a pre-done voiceover to the start would help add value. Some kind of a call to action that you can edit into every video or if you get bored try 5. Get the radio station to voice them for you or if you don't do any radio hire someone on a site like abcvoices.com. Something that introduces a custom walkaround and throws a couple points at them that explains how to buy a car with you.
The reason I go there is because as much as I hate stitched videos things like that sunroof layover and some of the comments add value and having someone talking guides my thoughts.
Using AOV, one can add a default Intro and Outro to each recording individually OR once the videos are piped over to UnityWorks Media they can add an Intro and Outro. UWM can even change up the Intro and Outro based on data included in particular fields within your inventory feed. Previous experience and A/B testing years ago pointed towards getting straight to the actual video of the vehicle yields the better results. If you're going to include an Intro, keep it short and sweet! Somewhere in the 5 second range.
UWM does offer the option of doing the voiceovers on my in-house walk-around videos. My original intent was to shoot the video and then have UWM perform the voiceover reading from my custom comments (something that have been doing for me for years) until my dreams were shattered as I was informed that they were getting out of the live voiceover business in order to "scale" operations. From what I heard on other videos, the new voiceovers will be the typical generic ones that IMO offer very little value - power locks, ABS, traction control, power window, blah blah blah. Every now then they will pick up a standard feature like Sunroof or Bluetooth that adds some value but the voiceovers never match up with what's being shown in the video at that time - this is where I find the voiceovers to become a distraction.
Get the radio station to voice them for you or if you don't do any radio hire someone on a site like abcvoices.com
I've personally taken over the operations of photos and videos of our pre-owned inventory, every layer of additional merchandising I add, takes me away from other priorities. At some point you have to decide what giving you the batter return, hence the reason for this post...
In-house recorded vehicle WITHOUT a voiceover VS
stitched image video WITH generic voiceover
I'm a fan of the 360 degree interactive image that lets the customer see what they want when they want. I'm not sure how much value the voiceover lends to customers or how many of them really listen to it. If it's not an engaging voice, I'd stick with a SpinCar-esque 360 degree demo of the vehicle that uses the Carvana style markers to point out features, damage, etc. Sometimes that's going to be a better way to transmit the same information I think.
Also, most of these video VDP solutions suck on mobile or are hidden entirely.
I tend to agree Craig but I'm not aware of a service that offers the SpinCar-esque 360 with highlights options and features. There is a service called SpinCar and they place icons within the Spin (combined images) but the clickable icons are used for close up (separate photo.)
Something else that I have been toying with is
https://fyu.se/t/fuyuse - this is a mobile app spin feature that's pretty cool. Download and check it out -
https://itunes.apple.com/us/app/fyuse/id862863329?mt=8
).
