Uncle Joe's Make Over Diary

[joe.pistell]

Damn, 800 Likes. That's amazing. I've got a lot of work inside these walls

 

[Jeff Kershner]

Yes you do Joe. Yes you do.

 

[joe.pistell]

Back in the day, the lucky ones got to drive a car.

 

[joe.pistell]

Beta Test Request:

If your store is a Dealer.com store AND your store uses PhoneNinjas.com, we should talk ASAP. I'm building a joint test with Jerry & his team. Please private message me here, or, email me: joe[dot]pistell[at]dealer.com

Thnx
Joe

 

[Sachin Raja]

Beta Test Request:

If your store is a Dealer.com store AND your store uses PhoneNinjas.com, we should talk ASAP. I'm building a joint test with Jerry & his team. Please private message me here, or, email me: joe[dot]pistell[at]dealer.com

Thnx
Joe

We use phone ninja's just for mystery shopping, does that count? pm me back or email sachin at autodome.ca

 

[joe.pistell]

My heart goes out to all the car sales reps in Buffalo NY. 3 feet fell over night, 2 more coming.

My pal in Buffalo sent me this pic this am. The little black dot is the drivers side mirror

http://www.weather.com/news/weather...w-significant-lake-erie-lake-ontario-20141115

 

[joe.pistell]

Ahhh... is there a car in this pic?
http://www.cars.com/vehicledetail/detail/618591969/overview/



If you DIY, make sure you have solid feedback on your efforts.
#KillTheYesMen

 

[joe.pistell]

When you shoot the seats in a 2 door... don't show shoppers how the rear seats are worthless.

 

[Billfred]

When you shoot the seats in a 2 door... don't show shoppers how the rear seats are worthless.

View attachment 2391

(Said knowing the ELR's back seats are cozy)

The photographer was in the right ballpark, but I think a couple minor things would've taken it from a single to at least a triple. Definitely, pan about 15° left and downplay the back seat as much as possible without putting a stupid crop on the seat itself. I'd also get the buttons on the seat controls in the frame, because if you're paying that much for a car you don't yank handles and jerk yourself forward or back.

With that picture taken, I'd then push the seats full-forward, hit the tilt, do all the tricks to make that rear seat look inviting. Not easy, but a specialty piece like an ELR requires the attention.

 

[joe.pistell]

In the app space, I've been watching M2M grow for a few years now. Here's a 2yr old slide that speaks to this totally new automobile marketplace:

Your smart phone and your phone will be as one. It'll be a natural extension of your experience with car.

It's in the OEM's best interest to use M2M technology to create a new paradigm with a goal to produce an experience that is so helpful & satisfying that the car owner won't want to leave the brand.

GM looks to be furthest down the road so far.