Full Sticker + Prep
- Feb 6, 2020
- First Name
Joe, out of curiosity, how much of that traffic for cars.com is from "cars social" as opposed to actually cars.com platform traffic?I believe Referral Traffic from Marketplaces (Used cars) is damn near the best 'car shopper' traffic money can buy. I added a 'time on site greater than 5 mins' and Edmunds is still knocking it over the fence. Cargurus shoppers are damn near invisible.
View attachment 7639
Comparing this marketplace ranking chart above to marketplace lead gen and the list flips (Gurus' is #1 for lead gen volume)
Aside from time on site, what other criteria are you evaluating this by? I would be curious to know how those convert to chats/leads/calls etc.
You also may want to start flirting with multichannel attribution, as I'd wager you actually see a LOT more from facebook (if running marketplace/inventory type ads).