Uncle Joe's Makeover Diary 2.0

[George Nenni]

On mobile I think less people read VDP text, vs. speed scroll images. Putting it dedicated image was my thought, but that might be reading overload. Could you reformat your example into bullets, to speed the read time?

 

[jackcarlson]

Thoughts? In the unexpanded mobile view give the top 3 take aways. Expand the dropdown to get the full content.

 

[joe.pistell]

lol.. DISC? hahhahaahaaa

C'mon Cox, you can do better than this.

 

[craigh]

One simple thing the dealers I talk to have told their photographers is to plug their phone in before taking photos.
Seems like a small thing, but the customer seeing the CarPlay interface in the photos is a real impact.

 

[joe.pistell]

AML has nearly 100k build sheets in our archive.
I pulled a list of safety features and the counts of how many different varieties there are for that feature.

• ---Feature Name: # of varieties---
• Automatic Emergency Braking: 201*
• Parking Sensors: 106
• Blind Spot Monitor: 83
• Adaptive Cruise Control: 77 (+ 33 dual-mapped with Autopilot)
• Backup Camera: 72
• Pedestrian Detection: 66 (+ 37 from AEB dual-map)
• Automatic Parking: 66
• Lane Keep Assist: 63
• Traffic Sign Recognition: 52
• Electronic Stability Control: 40
• 360-Degree Camera: 35
• Rear Cross-Traffic Alert: 25 (+ 38 from AEB dual-map)
• Park Assist: 32
• Collision Detection: 23
• Premium Brakes / ABS: 19
• Lane Departure Warning: 19
• Side View Cameras: 16
• Safe Exit Assist: 12
• Autopilot: 7 (+ 33 from ACC dual-map)
• Digital Rearview Mirror: 6
• Front View Camera: 5
• LED Daytime Running Lights: 3
• Night Vision: 1

Shoppers have questions, and sales reps are expected to have the answers. NOT.
How in the hell does a rep confidently deliver the car with all of this ADAS stuff installed?


*(+ 37 dual-mapped with Pedestrian Detection, + 38 dual-mapped with RCTA)

 

[joe.pistell]

AI Detailers.

 

[Alex Snyder]

AI Detailers.

but kinda brilliant.

 

[Zack_AF]

Next step is determining who's viewing the vehicle so the detailer can be tailored to the shopper.
Does Magic Mike or C.J. Parker detailing increase conversions? If so, by how much?!

 

[Ryan Everson]

No surprise, Carvana has it figured out. They continue to be way ahead of everyone else on vehicle merchandising.

 

[Zack_AF]

That's pretty slick...might have to see about borrowing that.
We did something kind of similar for a commercial client but it was from a different merchandising angle.



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