- Jan 25, 2012
- 32
- 37
- Awards
- 3
- First Name
- Ralph
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Well The Old car Biz is Alive and Well
- Thread starter Ralph Ebersole
- Start date
- May 1, 2005
- 6,038
- 1,938
- Awards
- 12
- First Name
- Jeff
I would start off with 70-90 leads per. With previous months of active leads, it's enough.
- Jan 25, 2012
- 32
- 37
- Awards
- 3
- First Name
- Ralph
I think that as well. Thee's a trainer here from our CRM company who just said 200.
✨ AI Highlights
Ralph Ebersole, a former vendor-side professional, returns to car sales and documents the shocking lack of modern practices at his Chicago-area dealership—no formal training, minimal digital retail infrastructure, and salespeople unfamiliar with basic vehicle specifications. The thread evolves into a broader discussion about how a significant portion of the automotive retail industry still operates with 1990s-2000s practices, with many dealership employees and managers failing to invest in self-improvement or measure the ROI of their technology investments. The key insight is that while some dealers embrace digital transformation, a much larger segment remains profitable despite being technologically backward, creating a massive blind spot for vendor CEOs and product teams who assume the industry is more modernized than it actually is.
Replies
Views
32
13,344
Started
Last Reply
Latest posts
-
-
Events & Workshops Tekion One - Anyone Going?
- Latest: Chris.Carter96
-
