Nothing that Jay says in his post will convince anyone to more actively pursue Social Media. But if you do have a Social Media program in place, it gives some insight into a few meaningful metrics to monitor - well beyond 'fan count' and 'likes'.I haven't had time to read Ed Brook's link to Jay Bayer, clues maybe in there, but, from my seat right now, just like Social Media itself, you may not beable to pigeon hole it into a ranking system. This connects to Rob Fantano's great observation that SM has to be created inhouse because its an extension of the spirit of the stores leadership (see rant above
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What Defines A Successful Automotive Social Media Strategy
- Thread starter Brian Pasch
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- Apr 7, 2009
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- Joe
Agreed.
For the record.
Leadership ain't easy.
If it was, everybody would be doing it
This video so illustrates Joe's perspective of social media ... Just replace Charlie with Joe. Although I do agree with many of his viewpoints.
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- May 1, 2006
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- Alex
- Apr 20, 2009
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- Terrence
John Eagle European does a great job on Facebook. Why? Because their cars are awesome...therefore their content is awesome. Therefore they get followers and engagement.
Dealers forget - you sell cars. Cars are cool. Talk about them or how best to maintain them.
Nobody wants a gingerbread cookie recipe from their Honda Dealer (true story).
John Eagle European
Dealers forget - you sell cars. Cars are cool. Talk about them or how best to maintain them.
Nobody wants a gingerbread cookie recipe from their Honda Dealer (true story).
John Eagle European
Last edited:
- May 1, 2006
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Three minutes and forty-five seconds of my life that I am just begging to have returned to me... along with my kidney.
- Apr 7, 2009
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- Joe
the hook in that god-awful video is the voice... charrrllliieeee It's stuck in my head, someone shoot me..
No, someone shoot David for posting that!
No, someone shoot David for posting that!
- Apr 7, 2009
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I was 100% agreeing with you Terrence, until I saw this... Oreo Stuffed Chocolate Chip Cookies gulp.
hahaha just amazing!
✨ AI Highlights
Automotive professionals debate how to measure social media success for dealerships, with participants disagreeing on whether ROI can actually be tracked and whether consumers genuinely use social platforms for car-buying decisions. The consensus that emerges is that social media should be treated like any other marketing channel—measured by concrete conversion metrics (appointments, test drives, sales) rather than vanity metrics like follower counts—while acknowledging that success requires integration with overall marketing strategy and authentic, localized engagement (such as MB Motorsports' weekly detailing specials and humorous content).
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