- Jun 24, 2013
- 12
- 1
- First Name
- Tony
The Instant Pricer was developed with both the consumer and the dealer in mind.
1. The consumer wants a price immediately.
2. A dealer wants a lead/conversion.
As we all know, opened emails on the consumer-end are extraordinarily low. Without offending those who do answer leads well in email responses, it is my experience after completing hundreds if not thousands of secret shops over the years, dealers do not have the proper personnel to answer leads effectively. With that in mind, however, we know that email does not sell the vehicle; it is the phone call that sells.
This product allows the consumer to get instant gratification live on the website. They do not have to wait to get an email that may never get to them, may take several hours, or does not answer their question, “What is your best price?”
The kicker is, in every store we have installed the Instant Pricer the leads have more than doubled. What this is telling us is that we are giving the customer what they want.
We do not expect everyone to be a fan of this product. For high volume dealers like Lakeland Automall, Brandon Honda, and Lipton Toyota, the product has yielded huge success. In addition, small to mid-size dealers see the same type of positive results.
I would be happy to answer any specific questions about this product.
Jerry. Thank you for putting this on Dealer Refresh. It was a pleasant surprise to find this post.
1. The consumer wants a price immediately.
2. A dealer wants a lead/conversion.
As we all know, opened emails on the consumer-end are extraordinarily low. Without offending those who do answer leads well in email responses, it is my experience after completing hundreds if not thousands of secret shops over the years, dealers do not have the proper personnel to answer leads effectively. With that in mind, however, we know that email does not sell the vehicle; it is the phone call that sells.
This product allows the consumer to get instant gratification live on the website. They do not have to wait to get an email that may never get to them, may take several hours, or does not answer their question, “What is your best price?”
The kicker is, in every store we have installed the Instant Pricer the leads have more than doubled. What this is telling us is that we are giving the customer what they want.
We do not expect everyone to be a fan of this product. For high volume dealers like Lakeland Automall, Brandon Honda, and Lipton Toyota, the product has yielded huge success. In addition, small to mid-size dealers see the same type of positive results.
I would be happy to answer any specific questions about this product.
Jerry. Thank you for putting this on Dealer Refresh. It was a pleasant surprise to find this post.