His "tongue lashing" included a copy-and-paste job 'lifted' from the Harvard Business Review - "However, even if Ford didn’t verbalize his thoughts on customers’ ostensible inability to communicate their unmet needs for innovative products — history indicates that Henry Ford most certainly did think along those lines — and his tone-deafness to customers’ needs (explicit or implicit), had a very costly and negative impact on the Ford Motor Company’s investors, employees, and customers."
What ways could dealers be more transparent, IDEAS anyone?
- Thread starter Jeff Kershner
- Start date
But the "Faster Horse" story is about innovation and it seems that Mr. @ruggles is turning the argument on it's head to argue for no change at all - in effect, arguing for the status quo.
I'm just trying to stay out of the bloodbath here.
I'm a millennial and my bias is far too strong.
- May 1, 2006
- 3,622
- 2,554
- Awards
- 13
- First Name
- Alex
- Sep 7, 2015
- 24
- 6
- First Name
- Derek
Craigh, Alex and Ed. Would you mind showing me your bank accounts? I mean I am NOT showing you mine. But I AM on the other the other side of the argument. But in effect that is what you are asking the dealers to to. Come on show us the accounts....................
I think you're misunderstanding my take on the subject entirely.
- Sep 7, 2015
- 24
- 6
- First Name
- Derek
No i get it. The consumer will feel more comfortable with the dealer. Isn't it better to be an open book? etc. Here is where the problem lies. I have been employed at the biggest auto retail sales company in the US. Consequently, they are the biggest braggarts of "transparency" I know for certain that they have the most to hide and are taking every step necessary to do so.
So when AutoNation says:
Are you saying they're being dishonest?
You don't think this is the best policy?
I'm trying to get a read on your personal stance here.
- Sep 7, 2015
- 24
- 6
- First Name
- Derek
No what I am saying is that no matter how transparent dealers become when it comes to profit the customer will not believe us anyhow. And for good reason. It really is none of their business how much profit is made. If they received good service most customers do not care.
Transparency should be used as far as fees, business practices, policies etc. However I feel that delving into a dealers profit margins is going way over the top.
Go into a furniture store.....look at a living room suit........$8976.54 is the price. Offer them $7500 ! You will be laughed out of the store. And they have OVER 100% mark up.
- Sep 7, 2015
- 24
- 6
- First Name
- Derek
And yes They are dishonest. That is one reason I am at the family owned/operated single point store that I have been at for the better part of 25 years
