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Hyundai — DealerRefresh Vendor Library
About suggest a correction →
Hyundai Motor Finance provides retail lending and lease financing for Hyundai vehicle purchases at franchised dealerships.
Community evidence → Stable
Hyundai has 35 mentions across 20+ years of DealerRefresh dealer discussion — rated 55% · Mixed. The community includes 6 positive and 5 negative takes.
35 mentions · 6 positive · 5 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Cars.com announced the 2021 Hyundai Venue as the winner of its inaugural Best Value of 2021 award, citing the vehicle's affordability, fuel efficiency, and safety/technology features as key factors in the selection."
Cars.com’s Best Value of 2021 Award Winner, the Hyundai Venue, Gives Car Shoppers Performance and Tech Under $20,000 →
POSITIVE
"Massey Hyundai is recruiting a Sales Manager for their growing dealership, seeking a candidate with strong recruiting and sales closing abilities who demonstrates honesty, integrity, and motivation."
Looking for Great Talent! →
POSITIVE
"Hyundai stands out as thinking more like a retailer through quicker, more aggressive incentive reactions and marketing strategies like the Hyundai Assurance program"
Does your brand think like a retailer ? →
POSITIVE
"Hyundai's BlueLink app stands out for its robust features—including remote engine start, climate control, and door locks with unlimited range—compared to BMW's app, which has limited functionality"
Which OEMs have telematic apps? →
POSITIVE
"clever PR by Hyundai that generated free advertising, praising the company's marketing approach"
Good PR →
NEGATIVE
"A fatal accident at a Towson Hyundai dealership where a car carrier worker was killed while unloading vehicles sparked discussion about workplace safety and insurance gaps in the automotive industry."
Car Carrier Killed →
NEGATIVE
"the same prospect receiving conquest emails from Hyundai and Mazda after submitting information through Cars.com"
3rd party leads resold to OEMS for conquesting →
NEGATIVE
"Hyundai has blacklisted four marketing vendors (TurnKey Marketing, Aronson Advertising, M & M Advertising, and Think Creative) from its co-op program, prompting speculation about the cause. Forum members theorize the ban stems from co-op billing fraud or integrity issues rather than poor performance, citing Hyundai's previous lawsuit against Napleton for fraudulent warranty claims and anecdotal examples of inflated CPMs billed through co-op."
Hyundai - Marketing Covenant Announcement →
NEGATIVE
"Hyundai dealers are you liking your price wall?"
Hey Toyota, Honda, and Hyundai dealers are you liking your price wall? →
NEGATIVE
"OEM-mandated lead forms delivered via iframes (particularly for Hyundai and Ford new models) fail to properly track conversions back to Facebook Pixel and other conversion pixels, creating signal loss and inflated modeled conversion reporting"
How are you tracking leads through OEM mandated DR tools? →
MIXED
"Hyundai is launching a pickup truck (likely called Santa Cruz) to reverse declining sales, prompting dealer discussion about whether it can compete in the truck market."
Hyundai Pickup is a GO - good idea or not? →
MIXED
"Hyundai announced an enhanced Amazon partnership launching October 7th that will display new vehicle inventory and build-and-price tools on Amazon.com/Hyundai, with links directing shoppers to dealer websites. Dealers raised practical concerns about discoverability (the page isn't findable through Amazon's normal navigation), inventory feed accuracy (showing only one dealer despite multiple local options in stock), and whether the timing makes sense given current inventory shortages. The consensus suggests Hyundai is pioneering an interesting channel, but the execution has significant flaws that may undermine its potential to drive meaningful dealer traffic."
New Hyundai & Amazon Partnership →
MIXED
"Most major OEMs now allow dealers to use their own CRM/ILM tools or have approved vendor lists, with Hyundai and VW being notable exceptions—though Hyundai offers workarounds like auto-export to third-party systems."
Automotive Manufacturers forcing ILM software →
MIXED
"Hyundai and Kia were caught overstating fuel economy ratings on over 900,000 vehicles, with adjustments ranging from 1-2 mpg down to 6 mpg on some models. Dealers debated whether this represented a serious reputation threat or an opportunity—some saw it as damaging given the brands' budget positioning, while others, including management, emphasized that the companies were taking responsibility and prioritizing long-term customer trust through compensation."
Hyundai, Kia Lies About Fuel Mileage? →
MIXED
"A dealer shares a Hyundai promotional video series featuring zombie apocalypse scenarios, noting the creative concept is entertaining even if the zombie trend feels disconnected from his generational perspective."
Will Hyundai's cool Zombie Apocalypse videos attract buyers - or zombies? →
NEUTRAL
"Liberty Subaru/Hyundai in Northern NJ is hiring an Internet Sales Consultant to handle overflow leads"
Internet Sales Consultant opportunity in Northern NJ →
NEUTRAL
"A Hyundai dealer asks whether hosting both GetAutoAppraise (NADA) and AutoTrader's Trade-in Marketplace on the same website page creates problems"
Using two trade-in value applications on the same dealer website? →
NEUTRAL
"Hyundai UK's new Click to Buy platform—which allows customers to purchase vehicles entirely online"
Hyundai UK - Click to Buy →
NEUTRAL
"A dealer's friend in Ontario is struggling to get a new Hyundai dealership to appear properly on Google Maps after changing the phone number, which caused the listing to disappear from search results despite still showing as a pink dot on the map."
Google Map - pls help me →
NEUTRAL
"Hyundai offering programs like 90-day payment deferrals and 0% APR financing to support customers during the crisis"
New pandemic-era ads from Hyundai and Toyota →
NEUTRAL
"Hyundai is actively pushing dealers to improve response times and has achieved significant reductions in unreturned leads"
Hyundai and Ford measuring response times can anyone comment? →
NEUTRAL
"Lehigh Valley Acura Honda Hyundai Suzuki and their certified used car dealership are hiring a BDC Internet Sales Supervisor"
BDC Internet Sales Supervisor PA NJ →
NEUTRAL
"with particular demand from Toyota, Honda, Nissan, Hyundai, Chevy, and Ford brands"
Cash for Clunkers →
NEUTRAL
"featuring keynote speakers from Toyota and Hyundai discussing automotive retail trends for 2023"
J.D. Power Auto Summit - January 26, 2023 →
NEUTRAL
"Amazon's new car sales partnership with Hyundai, which launched publicly in January 2024 and has sold only ~400 vehicles so far, with disproportionate appeal to consumers with poor credit scores (550-650 range)"
Opinions on Amazon digital sales launch with Hyundai →
NEUTRAL
"confirmed advertisers like Porsche, Kia, and Hyundai"
What are the Top 2020 Superbowl Car Commercials? →
NEUTRAL
"manufacturer leads from Hyundai USA and Nissan USA may have higher abandonment rates"
New to BDC, could use suggestions and tips →
NEUTRAL
"A reply notes that similar digital key features already exist on Android platforms like Hyundai's implementation on the new Sonata."
iOS 13.4 Beta - Digital Car Key →
NEUTRAL
"their multiple franchise locations (Ford, Honda, Hyundai, Pre-Owned, and main corporate site) are appearing on each other's Google Business pages"
Google Review Problems - My dealer group's reviews are getting mixed up - HELP!! →
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