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Reynolds and Reynolds — DealerRefresh Vendor Library
About suggest a correction →
Reynolds and Reynolds is a major dealer management system (DMS) and dealership software provider offering integrated solutions for sales, F&I, service, and parts operations.
Brands & Products 33 under this umbrella
Advanced Service
Auto Data Direct
AutoVision
Campaigns
ChatSmart
ConsumerReach Plus
Curator
DEALsign
docuPAD System
eApproval
ERA-IGNITE
1 discussion
FOCUS
Gubagoo
11 discussions
LAW 553 Retail Installment Contract
Mobile Check-In
Naked Lime Marketing
3 discussions
Proton
Recall Management
ReconVision
Relo
Retail Anywhere
Retail Management Intelligence
ReverseRisk
Reynolds Data Management
Reynolds Document Services
Reynolds Integrated Telephone System (RITS)
RFID for Service
Service Portal 2.0
Spark AI
Status Board for Service
Suspicious Activity Monitoring
True Retention
XtreamService
Community evidence → Stable
Reynolds and Reynolds has 136 mentions across 20+ years of DealerRefresh dealer discussion — rated 8% · Criticized. The community includes 5 positive and 55 negative takes.
136 mentions · 5 positive · 55 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
MIXED
"Reynolds explores integrated DMS/CRM solutions from Reynolds asks the community whether to use Reynolds' native Contact Management system or pair Reynolds DMS with third-party CRMs like DealerSocket, VinSolutions, or Oplogic. The thread strongly warns against DealerSocket (citing data integrity issues and customer file problems) while presenting mixed views on Reynolds CM itself—some found it outdated and painful to implement, though others defend it as functional with proper staff buy-in."
Reynolds CRM? →
MIXED
"Having moved (over a year ago) from GM's InTouch solution to ReyRey's contact management I can honestly say ReyRey has a much better product. However I find the reporting abilities to be quite limited."
Blueprint Series: Automotive CRM Solutions →
MIXED
"Automotive dealers using Reynolds and Reynolds ERA DMS software discuss methods for extracting and analyzing data through Query Builder, sharing practical workarounds for common challenges like field wrapping issues when exporting to Excel."
Queries - Have any good ones to share? →
MIXED
"Reynolds and Reynolds implemented restrictions limiting data pulls to 8 AM–7 PM business hours and caused issues with bulk export functionality, preventing dealers from running early morning reports and forcing repetitive CAPTCHA verification. After dealer complaints escalated through vendor channels to Reynolds' RCI Certification Group, the company reversed both restrictions, restoring dealers' ability to export data outside standard business hours."
Reynolds Restricted Data Pulls to Business Hours →
MIXED
"While praising ReyRey's support team for their responsiveness, he also criticizes the platform's poor UI and counterintuitive restrictions like blocking copy-paste functionality."
ReyRey Contact Management Help Needed →
MIXED
"Dealers stuck with long-term ReyRey CRM contracts share practical workarounds to maximize the platform's utility, including leveraging the CallBright phone integration, customizing email signatures with sales photos, building targeted follow-up schedules, and using floor traffic tracking to identify service opportunities. The discussion demonstrates that ReyRey's advanced features—like the ability to create highly specific automated campaigns for trade-in prospects or fleet maintenance reminders—often go underutilized simply because they aren't actively promoted by the vendor."
ReyRey CRM... How to best utilize this outdated CRM? →
MIXED
"extracting automated data reports from Reynolds & Reynolds DMS for an auto group across multiple departments (inventory, sales, F&I, parts, service). The consensus recommendation is to use Query Builder combined with R&R's scheduler to automate exports, though this approach has usability limitations and technical issues."
Where Can I Find My Reynolds&Reynolds Data? →
MIXED
"A data reporting tool that pulls reports from Reynolds DMS systems"
Axcessa Anyone using this? →
NEUTRAL
"Reynolds and Reynolds, one of the two dominant DMS providers alongside CDK Global. The thread covers their broad ecosystem — including the ERA platform, CRM tools, F&I workflows, fixed ops depth, and acquisitions like Gubagoo — drawing on real dealer experiences to assess where Reynolds excels and where it frustrates."
Community Review: Reynolds and Reynolds →
NEUTRAL
"Reynolds and Reynolds is recruiting Business Consultants for a nationwide position to provide consulting services to automobile dealerships using their integrated computer solutions."
Business Consultant - Nationwide →
NEUTRAL
"A dealer seeking to extract financial data from Reynold & Reynolds DMS systems across multiple dealerships asks for vendor recommendations, mentioning that RCI certification is typically required."
Data Polling / Extraction →
NEUTRAL
"ERA Ignite, Reynolds DMS's new GUI interface, would replace ERALink after March 20th"
ERA Ignite? To replace ERALink →
NEUTRAL
"virtualizing Reynolds DMS servers (IntelliPath, ERA, mail, and VPN) to reduce power consumption and improve backup control, questioning whether such an approach violates their contract with Reynolds"
Virtualizing (P2V) a Reynolds box? →
NEUTRAL
"ERAccess (Reynolds DMS software) closes immediately after launching over a VPN connection, despite successfully pinging the Reynolds server. After consulting with both the dealership and Reynolds support, the problem is ultimately traced to improper VPN configuration by the dealer's third-party IT team rather than a Reynolds or software issue."
Reynolds VPN issue →
NEUTRAL
"I run Windows under Parallels for our Reynolds DMS access, Reynolds CRM (IE only)"
Making a Mac work in a dealership →
NEUTRAL
"I would like to be able to have one tool that can integrate with Reynolds DMS and give us an upgraded ILM, website, CRM, and inventory management tool."
ILM that Ties in with Reynolds Contact Manager →
NEUTRAL
"Reynolds & Reynolds CRM prospect schedules and processes"
ReyRey CRM Schedules and Process →
NEUTRAL
"A Reynolds & Reynolds study surveyed over 1,000 consumers on car-buying behaviors across online and in-store channels, finding that while 11% perceived themselves as online buyers, only about 2% actually completed purchases entirely online"
New Reyrey study: "There really isn’t an online buyer or an in-store buyer" →
NEUTRAL
"2 years ago, I was using ReyRey CRM. It had no output for appointments, so I built it as a stand alone."
Appointment display board →
NEUTRAL
"some betting on Reynolds and Reynolds as the next major buyer. The thread ultimately validates concerns about industry consolidation, with one participant confirming that Reynolds and Reynolds did indeed acquire Gubagoo."
Wow! CDK Acquires Roadster →
NEUTRAL
"Recommended solutions include CRM Suite, Podium, Birdeye, Reynolds and Reynolds, CarNow chat, and XTime for service follow-ups."
Automatic Texting →
NEUTRAL
"Reynolds and Reynolds Exploring Possible Private Sale?"
Reynolds and Reynolds Exploring Possible Private Sale? →
NEUTRAL
"Reynolds and Reynolds offers to third-party vendors for secure remote access to dealership systems"
Reynolds and Reynolds & Cisco Anyconnect →
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