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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Alex Snyder replied to the thread Muse reads your Marketplace listings like a lender reads a credit app. It never asks a follow-up..
:dunno: I haven't given it enough time to opine on it.
Alex Snyder replied to the thread Coming from outside the industry, what should a new Director of Marketing know before day one at a dealership?.
(y) Sure thing.
Most dealerships purchase another piece of software for equity mining. For most, it goes much deeper, including lease...
joe.pistell replied to the thread PR & News https://www.prnewswire.com/news-releases/overfuel-announces-6-million-growth-investment-from-comedor-capital-to-accelerate-ai-innovation-in-automotive.
Overfuel is my fav website platform. Congrats.
Alex Snyder posted the thread FTC dealer pricing FAQs are up and there are some challenges in Websites, SEO, SEM, Display, Social, Marketing.
https://www.ftc.gov/business-guidance/resources/automobile-industry-pricing-transparency-faqs
The FTC dropped its FAQs about automotive...
Alex Snyder replied to the thread Remember when AI was $$$ CHEAP?.
Code for Joe had another brilliant idea.
Alex Snyder replied to the thread Coming from outside the industry, what should a new Director of Marketing know before day one at a dealership?.
Simply including fixed ops in a marketing conversation is a big first step. Too many dealerships separate sales and service in...
Chris Cachor replied to the thread #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell.
I like the "confirmed available as of" timestamp.
joe.pistell replied to the thread Remember when AI was $$$ CHEAP?.
Ugh. a $500 Fable 5 day. That's over the $200 base. I could have waited 36 hrs for the reset, but, time is more valuable. It's worth...
Gayle Rogers replied to the thread I Wonder if Dealership Websites Are Solving the Wrong Problem?.
I don't think this is simply a "website issue"...It's a larger problem of expectations, intent and purpose. @KennySmithAutoUnite...
Gayle Rogers replied to the thread How Much Does SEO Cost Per Month in the USA?.
I love that you have been put the effort in to do the actual research. I know there aren't enough people in our industry that do. That...
Alex Snyder replied to the thread Tuesday 2pm Dealer Search Tip Series - Tip #2.
:iagree: Service is the most underutilized part of the dealership website. It is the most important gateway to future sales.
I'm...
George Nenni replied to the thread Core Web Vitals Rankings - I spent way too much time on this to rank 1300 websites.
Here is a cool website I found looking for dealership citation data, pretty cool. Ranks core web vitals, and shows market share for...
Alex Snyder replied to the thread Core Web Vitals Rankings - I spent way too much time on this to rank 1300 websites.
I like what you're up to!
joe.pistell replied to the thread #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell.
Let's work that "Check Availability" CTA:
CTA call to action is one of the most valuable lead gens, let's experiment!
Within our...
JayKelly replied to the thread In your opinion, where is the biggest gap in today's CDPs?.
Are the large players in this space building their own walled gardens? Will this help or hinder at the dealer level? I could be wrong...
KennySmithAutoUnite replied to the thread Struggling to generate workshop traffic.
At 12 ROs a day with that much room in the shop, I probably wouldn’t try to solve it with one promotion.
Direct mail still works pretty...
KennySmithAutoUnite replied to the thread What actually makes you switch on a new syndication destination?.
Joe, I think you’re right. I’ve never sat in a store thinking we need another place to send inventory. Something usually has to make me...
KennySmithAutoUnite posted the thread What process at your store only one person really knows? in Off Topic & Everything Else.
Curious if every store has one of these.
Everything runs fine until somebody takes a few days off and then you realize they’re the only...
JayKelly replied to the thread What have you replaced with AI?.
Pattern recognition, decisioning and service schedule optimization are the best use cases for AI.
Back in the day when roller hockey...
joe.pistell replied to the thread What do dealership websites make customers do that we’d never tolerate in the showroom?.
I am done spoon feeding you sir, you are on your own.
If you give a shit, let go of the mouse, get into a store and start helping sell...
Alex Snyder replied to the thread What have you replaced with AI?.
Whoa......waaaaaaaay back. That was when we were on a DealerOn website. Circa 2005 I think.
joe.pistell replied to the thread What do dealership websites make customers do that we’d never tolerate in the showroom?.
Ahh grasshopper, segments (well known to shoppers), maps to owner's context.
Try it.
joe.pistell replied to the thread I Wonder if Dealership Websites Are Solving the Wrong Problem?.
Another OG, JAY KELLY IS IN DA' HOUSE! :woot:
KennySmithAutoUnite replied to the thread What do dealership websites make customers do that we’d never tolerate in the showroom?.
Joe, I get what you mean now. I was reading “low quality user” as the shopper, not the level of experience they expect.
I agree though...
joe.pistell replied to the thread What have you replaced with AI?.
LOL Alex Snyder's avatar from 20 years ago!!
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