• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
  • Ryan Thompson
    I'd love if my website would give the options to view window sticker. One of the most common questions we get on an e-ldea is...
  • Tallcool1
    I guess you really didn't answer any of my questions. I am not trying to put you on the spot here (although it may seem as if I am). I...
  • Alex Snyder
    Alex Snyder replied to the thread Do you swear at your AI?.
    My CTO (our old buddy Jack) likes to call it a "drolling moron" when it repeats the same mistakes.
  • Alex Snyder
    I have experienced this myself as a customer. "That's the internet department, we do things differently here on the floor" :banghead:
  • john.quinn
    Came across some interesting stats, focused on internet lead performance in the first 30 days. Total Close Rate in the first 30 days...
  • john.quinn
    Didn't you and Todd visit DDC Burlington in a Leaf or something god-awful like that way back when? I remember the debate about taking...
  • john.quinn
    100% Guilty. Especially recently, I've been F-Bombing Claude and GPT and insulting them with every mean name I can think of. Is it...
  • Chris Cachor
    I thought Cox's incentives product was not that cost prohibitive? Has that changed?
  • Chris Cachor
    I'm working on a new platform and I'm using AI to suggest questions based on a variety of factors (personas, vehicle attributes, then...
  • CarlAutofusion
    The commercial example does a good job showing the Ford factory options + MSRP, which is great but it doesn't include information on the...
  • George Nenni
    Yes, you can pinch and zoom on iPhone also, but you're zooming on a 100k (100,000 bytes) photo, which is small today's standards. A...
  • joe.pistell
    ooo... very nice
  • joe.pistell
    Brilliant. #BootsOnTheGround
  • flosho
    Of all the things dealerships spend superfluous monies on, hiring someone that cares and wants to take pride in their photos and put the...
  • B
    BillKVMotorCo replied to the thread People's Choice Awards for Best Vehicle Photos?.
    I like the way you think. We always try to have our pictures for the day done by 4 o'clock the same day they come out of detail, so we...
  • craigh
    If you have any local schools, I have seen great success hiring college kids to capture vehicles. They're often willing to work for X...
  • B
    BillKVMotorCo replied to the thread People's Choice Awards for Best Vehicle Photos?.
    I definitely agree that great photos sell cars. I guess my question is more "How much more do great pictures sell cars over really good...
  • joe.pistell
    A great response. Lets tear it apart! The Shopper says: "Your pictures are indeed phenomenal" The Dealer says: "the time that it takes...
  • B
    BillKVMotorCo replied to the thread People's Choice Awards for Best Vehicle Photos?.
    Your pictures are indeed phenomenal, but the time that it takes to do them is the part that concerns me the most. Do I believe that...
  • B
    BillKVMotorCo replied to the thread People's Choice Awards for Best Vehicle Photos?.
    We go with one outside pic, one why buy, followed by the hot button items, then the rest of the exterior, before finishing with the rest...
  • joe.pistell
    This selfless sharing of best practices is why, --for nearly 2 decades-- "DealerRefresh is where you heard it first" p.s. hahaha, love...
  • flosho
    We also go outside the box for some...
  • P
    playersclubwheels replied to the thread People's Choice Awards for Best Vehicle Photos?.
    @Will G. Sharp looking pics! What's your IG?
  • carmudgeon
    kaiserbuickgmc.com
  • joe.pistell
    @carmudgeon plz show us some of your dealer work. Wow, great work, the 12 pics of the dash tech screen is SOOO smart. Our cars are...
  • Filter

    🔥 This Week 5 threads · 33 posts
    Marketing & SEO
    Seeking manager feedback: Are dedicated digital storefronts for sales reps a benefit or a distraction?
    A vendor developing a personal branding and digital storefront platform for automotive sales reps...
    Do you swear at your AI?
    Dealers and vendors admit to swearing at and berating their AI tools — Claude and GPT especially ...
    Best AI in the dealership, what’s useful / something wish you had?
    Dealers and vendors debate where AI genuinely delivers value in the dealership versus where it's ...
    Community
    OTOLANE Auction Staff are INCOMPETENT
    A dealer created an account specifically to complain that Otolane's arbitration team denied compe...
    General
    Digital Dealer - Is it Back?
    Dealers and vendors debate whether Digital Dealer 2026 in Detroit is worth attending, with genera...
    Get this delivered every week